A Trench Digger’s Guide to--- Generating “ The Buzz ” Oslo

1. A Trench Digger’s Guide to--- Generating “The Buzz” Oslo Gregg Patterson President, Tribal Magic “Creators of WOW---Builders of Community” e-mail to gjpair@aol.com “The foundation of success is a catalog of failures………”

2. Weeping and Needy!!! • Needy-----Times are Tough. • Lots have “Stuff.” • Few have “Heat.” • Needing----To “Ride the New Wave.” • Needing-----to Attract, Retain, Use, Linger Longer. • Needing---to distinguish in a sea of sameness.

3. Buzz??? • The Foundation of BUZZ---energized relationships and interactive community!!! • “Buzz”---the “amplified experience”. • Needing to Create---The “Entertainment Center!”

4. They’re Looking for-------“Buzz” • The Experience Economy---where “experience” matters more than stuff! • The “Value Equation": Value = Experience-Cost • Grow the Experience---Delivering “Buzz Moments.” • Buzz’ersKnow---“People Buzz” turns “Stuff Buzz” into “Long Term Buzz.”

5. “Buzz” Basics Every day “Buzz”------the big hello. One Time “Buzz”-----the Grand Opening of the Course. Annual Recurring Event “Buzz”---End of the Season.

6. The Principles of Buzz • Identify---Buzz Seekers appropriate to “Your Buzz.” • Find---A Furnace. • Provide---The Fuel. • Prime---The Pump. • Use---Igniters. • Fan---the flames.

7. Generating Buzz---Guerrilla Thinking • Think like they don’t. • Go where they “ain’t”. • Think Free. • Think Grey. • Push the envelop---cross the line---get burned---and laugh.

8. “Bigs” Needed by Buzzers! • Big Happy. • Big Love. • Big Hospitality. • Big Curiosity. • Big Creativity.

9. “Bigs” Needed by Buzzers! • Big “Reach.” • Big “Dancing Monkey.” • Big Facilitation. • Big--- “Distinguishers.”

10. Map Your Buzz • Mapping---identify The Encounter Opportunities. • Map---Ongoing Buzz…the service encounter. • Map---Annual Recurring Buzz…impact events. • Map---One Time Buzz…upcoming opportunities. • The Mapping Mission---take “soup” and make it “stew.”

11. Beware---Too Much “Buzz” • Know---------The Line! • Know-------Your Club (High Buzz or Low Buzz) • Know whoon the team is--------- “Buzz Deficient”. • Beware “Bad Buzz”!

12. Reminders of Buzz • Need to sustain---Buzz Momentum. • Write your “Skinny”. • Promos. • E-mail the photos. • Write the notes. • Inspire---Existing “Member-to-Member” Social Media. • Club sponsored Social Media.

13. Bring on---The Buzz!!!

14. They’re Looking for-------“Buzz” • The Experience Economy---where “experience” matters more than stuff! • The “Value Equation": Value = Experience-Cost • Grow the Experience---Delivering “Buzz Moments.” • Buzz’ersKnow---“People Buzz” turns “Stuff Buzz” into “Long Term Buzz.”

15. “Buzz” Basics Every day “Buzz”------the big hello. One Time “Buzz”-----the Grand Opening of the Course. Annual Recurring Event “Buzz”---End of the Season. The Need---Mapping The Buzz!

16. The Principles of Buzz • Identify---Buzz Seekers appropriate to “Your Buzz.” • Find---A Furnace. • Provide---The Fuel. • Prime---The Pump. • Use---Igniters. • Fan---the flames.

17. Visualizing---The Buzz!

18. Feed the “Buzz” with---An Igniter!!!

19. Feed the “Buzz” with---Pied Piper!!!

20. Feed the “Buzz” with---Orientation

21. Feed the “Buzz” with---Guerilla Thinking

22. Feed the “Buzz” with--- “No Can Do”

23. Feed the “Buzz” with---Buzz Seekers

24. Feed the “Buzz” with---Dancing Monkies

25. Feed the “Buzz” with---The Greeting

26. Feed the “Buzz” with---Passion!

27. Feed the “Buzz” with---The Team

28. Feed the “Buzz” with---The “Jumble”

29. Feed the “Buzz” with---The Upside Surprise

30. Feed the “Buzz” with---“Middle Men”

31. Feed the “Buzz” with---The Oven

32. Feed the “Buzz” with---“Viewing Opportunities”

33. Feed the “Buzz” with--- “The Group Experience”

34. Feed the “Buzz” with---Oddball

35. Feed the “Buzz” with---The Outrageous

36. Feed the “Buzz” with---Funny

37. Feed the “Buzz” with---Eye Candy

38. Feed the “Buzz” with---The Touch

39. Feed the Buzz---A “Together Experience”

40. Feed the “Buzz” with---Explosives!!!

41. Feed the “Buzz” with---Annual Rituals

42. Feed the “Buzz” with---Fire!!!

43. Feed the “Buzz” with---Promos that say “Different”

44. Feed the “Buzz” with---The Sound

45. Feed the “Buzz” with---Out-of-the-Box

46. Buzz Needs---The Warm Embrace

47. Buzz Needs---The Predictable

48. Feed the Buzz with---Lubricants

49. Ponder Time Identify three “Big Buzz Club Experiences” you’ve witnessed or heard about.

50. Questions????????