Redintek - Digital Marketing Company in India

1. Digital Marketing An Overview

2. Why are people going online? • To get some details about a new product, service or location. • For buying and selling. • To cleara doubt. • To get a help. • For getting more details about a company or individual. • Eg. Contact details,Timing,Services they offer,Reviews,Jobs, General information, etc. • The Internet is an exact place to induce new customers, advertise your business, and in many cases run a business remotely. With the constant growth of the net, digital marketing has become a necessity for several organizations as more and more people are becoming connected each day. This includes small businesses that want to trade online and make a reputation for themselves on the net.

3. What is Digital Marketing? • Digital marketing, also referred to as online marketing, is that the promotion of brands to attach with potential customers using the Internet and other digital platforms. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. • Marketing campaign which involves electronic communication, is digital marketing.

4. Benefits of Digital Marketing Over Traditional Marketing. • Low cost • Greater return on investment (ROI) • Easy measurement • Flexibility • Deep brand connection • Easily shareable • Precise targeting • Global spread • Build your brand • More engagement

5. Digital Marketing Consists of, • Search engine optimization • Pay per click • Social media marketing • Email marketing • Display advertising • Affiliate marketing • Content marketing • Mobile marketing

6. Search Engine Optimization • SEO stands for 'Search Engine Optimization' and it is the process of getting traffic from free, organic, or natural search results on search engines. It helps to enhance your website's position on search results pages. If the website is listed higher in search results, more people will see it. • Good SEO involves various activities like: Identifying relevant keywords with good search traffic potential Creating high-quality, useful content and optimizing it for search engines and users Including relevant links from top quality sites Measuring results These days, SEO is considered as an essential marketing activity. 1. 2. 3. 4.

7. Pay Per Click • Pay-per-click (PPC) is an online advertising system during which an advertiser pays a publisher when a user "clicks" on an ad link. PPC is also known as the cost-per-click (CPC) model. • Known as the paid advertising and promoted search engine results. This is a short-term digital marketing technique, which means the ad doesn't exist unless you pay. Like SEO, PPC help us to increase search traffic to a business online.

8. Social Media Marketing • Social media marketing (SMM) uses social media and social networks—Facebook, Twitter, and Instagram—to market products and services, engage with existing customers, and reach new ones. • Better targeting. • High ROI. • Increased visibility • Cost effective. • Create relationship with customers.

9. Email marketing • Email marketing helps to make the customers on the email list aware about our services, products, etc. Content marketing • Content marketing is a marketing strategy that focuses on creating and providing valuable, relevant and appropriate content to influence and maintain a clearly defined audience.

10. Redintek Private Limited • There are myriad advantages of using Digital Marketing. Digital marketing is essential if you want to make presence digitally. Digital marketing is booming. By using digital marketing, you can increase sales and generate more leads, Improve brand awareness, visibility and so on. • Through years of experience, we at Redintekthe digital marketing company in India believe that with the right strategy surge in the business and branding is inevitable. • Our team works in unification towards strategizing, improving and implementing the directed content that needs to go live on digital channels.

11. Thank You