Georgia Aquarium - Explore the Thrilling Underwater World

1. Georgia Aquarium Overview • Gift of $250,000,000 from Bernie Marcus • More animals than any aquarium • Over 8 million gallons of water • 500,000 square feet • Over 5,000,000 guests so far

2. Galleries – River Scout River Scout • Fresh Water • Animals from American, Amazon and African rivers

3. Ocean Voyager • Over 6 million gallons and 85,000 fish

4. Galleries – Cold Water Quest • Coldwater Quest • Marine mammals – sea otters, sea lions, penguins • Beluga whales from Mexico and New York

5. Galleries – Tropical Diver • Tropical Diver • Largest Living Reef Exhibit in the US • Jellies and other “jewels of the sea” as “living art”

6. Galleries – Georgia Coast • Georgia Explorer • Highly interactive gallery with a large children’s play area • Touch tanks with shrimp, horseshoe crabs, sharks and stingrays • Sea turtles

7. IT Facts • 800 cable locations • 5 companies • 220 Full time employees • 150 Part time employees • 1000 Volunteers • 5 IT Staff

8. Responsibilities • Data networking • Voice networking (including call center) • Web site • Business applications • Cellular voice and data

9. Systems Blueprint VISITOR EXPERIENCE HOSPITALITY, MARKETING and FUNDRAISNG Walking/ Visual Tours Media Displays Event Notification/ Time Call Web/ eChannel Restaurant Event Management Parking BACK OFFICE Location Based Sensing Financial Management Office Communications Kiosks Ticketing Guest Services Retail Systems EXHIBIT TECHNOLOGY Operational & Reporting Recruiting Fulfillment/ Supply Chain Up-Charges Membership/ Loyalty Programs Queuing Marketing Exhibit Info. Systems Signage & Graphics Visitor Insight Inventory Management AQUARIUM OPERATIONS INFRASTRUCTURE Human Resources Office Productivity Plant Operations Life Support IT Help Desk Wide Area Communications Electricity Desktop PCs/ OS/Appl/ Servers Enterprise Storage Contractor Management Volunteer Management Animal Operations Security Disaster Recovery Systems Operations Communications (Phone/Fax) Wireline Capabilities Announcements PA

10. Key Infrastructure Decisions • High Bandwidth • Flexibility to support diverse and changing business applications • Support for multiple companies • Easy to support with limited resources • Familiar support/integration tools

11. Infrastructure “By Products” • Offsite backup • Internet II • Diverse Access

12. Call Center • Cisco IPCC • 4 PRI Circuits • 20 Agents • Up to 2,500 inbound calls per day • Ticket Orders • Directions • Hours • Web site help desk

13. Life Support Systems • 95 Tanks • 61 Miles of pipe and wire • 454 Miles of electrical conduit • 281 Pumps

14. Life Support Systems • 2,000,000 #’s of salt • 11 Control computers on a separate network • Maintain tight water temperature parameters • 25% of systems (larger tanks) 100% controlled by computer • Water Flow • Backwash filters • Ozone generation • Pump speed – conserves energy • Pages technicians automatically • 15 staff 24 X 7

15. Exhibits • 35 projectors (approx. 123,000 ANSI lumens) • 13 LCD screens • 3 stationary pan and tilt cameras • 2 Hi-Def Video cameras

16. Special purpose Exhibits • Barrisol Wall • 550 LED fixtures • Computer and Timecode Controlled • Wall is also used as a projection screen when running promos and special event graphics

17. Ocean Voyager Touch Wall • 6 Wide format projectors • 7 IBM Compatible Media Servers • Technology: • Infra-Red Cameras • Infra-Red Emitters

18. Fish Scales • 35,000 Fish Scales – Aquarium version of Olympic Brick program • Sold on-line before opening to raise money and generate interest • 12,650 LED Lights in the wall • Locator Application

19. National Attention • Audience 2,881,319,000+ • Number of news stories 1100+

20. “Business” Systems • Digital Asset Management • Video Editing • Ticketing/Donation • Voice/Office • Security • Medical Records

21. Digital Asset Management • 850 Photos • Attribute and Free text search • Restricts downloading by “watermarking” the photos

22. VideoEditing • 350 Hours of video – 20 hours in HD • Fish-eye video • Jellyfish video • Open Ocean video • Right Whale theater video

23. Ticketing/Donation • 50% of Tickets Sold on-line • Over 3,000,000 tickets sold • Over $2 million raised through Fish Scales and 4Rs • Over 125,000 Annual Pass Members • Annual Pass Members from 49 states

24. Voice/Office • Collection activities in 12 Countries worldwide • Up to 12 staff involved in collection activities during transport • Voice and e-mail are mission critical to coordinating these activities

25. Security • 102 Camera Locations • Exterior Door Contact Switches • Card Access System • Walk thru magnetometers • Fire Alarms • 6 DVR’s • Homeland Security – Critical Infrastructure

26. Medical Records • 5,800 sq. ft. Vet Clinic • Focus on Pathology and Preventive Medicine • Apply new discoveries to the conservation of aquatic life • 150 Active cases • Case folders include video, images, ultrasound, x-rays and photo-microscopy

27. On-Going Projects • Low latency/high bandwidth video conferencing – University of Georgia School of veterinary medicine • Distance Learning • Enhanced PR support

28. Lessons Learned • Appropriate sizing is key • Provide for redundancy • Don’t forget “legacy” devices • Choose implementation partners wisely