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North Carolina Serials Conference April 2004 Panel Presentation : Impact of E-Resources

North Carolina Serials Conference April 2004 Panel Presentation : Impact of E-Resources. Mike Phillips - John Wiley & Sons, Inc. (miphilli@wiley.com). Impact of E-Resources. John Wiley’s E-Resource: “Wiley InterScience” Impact on : business units people culture products.

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North Carolina Serials Conference April 2004 Panel Presentation : Impact of E-Resources

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  1. North CarolinaSerials ConferenceApril 2004Panel Presentation:Impact of E-Resources Mike Phillips - John Wiley & Sons, Inc. (miphilli@wiley.com)

  2. Impact of E-Resources • John Wiley’s E-Resource: • “Wiley InterScience” • Impact on : • business units • people • culture • products

  3. Impact of E-Resources • John Wiley & Journals ….. period • John Wiley & Sons, Inc - 1807 • Peter Wiley - 8th generation Wiley • Just Journals • no real need to know the customer • no real need to know what customer purchases • know the agents • know the $$$$ & ¢ ¢ ¢ ¢

  4. Impact of E-Resources • Fast forward 190 years • 1807 --> 1997 - 1st year of Wiley InterScience • Impact on business units : • Management • Technology • Sales • Legal • Marketing • Customer Service

  5. Impact of E-Resources • Impact on Management • New Division : STM - Electronic • Build a Technology Team • Build a Sales Organization • Modify existing business units • Customer Service, Accounting, Finance, Legal • Improve communication • within Wiley • outside Wiley • Stay very current w/competition & trends

  6. Impact of E-Resources • Impact on Technology • People (WWW) • Designers • Systems Analysts / Programmers - searching / indexing / presentation • Network - Speed / Security / Uptime / Backup / Disaster Recovery • Connectivity - IP addresses / Remote Access • Usage Statistics • Back Office Systems - Acctng, Cust Svc, Legal...

  7. Impact of E-Resources • Impact on Sales • Build a Team • Develop Sales / Pricing Model • Develop negotiation strategies • Need to know customer • Need to know customer purchases

  8. Impact of E-Resources • Impact on Legal • Lawyers • Electronic Licensing • Academic Institutions / Consortia / Corporations • Terms of Usage • State Regulations • Confidentiality • Cancellations • Archiving

  9. Impact of E-Resources • Impact on Marketing • Direct Mail • E-mail • Promotions • Collateral • Presentations • Conferences

  10. Impact of E-Resources • Impact on Customer Service • Customer detail • Invoice issues - customer / agent • Access issues • Back Office Systems • Integration of historical data w/new systems • Customer Svc / Accounting / Finance / Collections

  11. Impact of E-Resources • Impact on Product • Non-Journal Products • Different content / design • Cross-product integration • Different pricing models / archival rules • New cross-product promotions • Knowing what customer may need / want • now / next

  12. Impact of E-Resources • Wiley - 2004 and beyond • Evolve • Adapt • Listen • Learn • Improve

  13. THANK YOU !! Mike Phillips - John Wiley & Sons, Inc. (miphilli@wiley.com)

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