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Marketing mix – ONLINE GROCERS

TEAM SYNERGY. Marketing mix – ONLINE GROCERS. Target Market & Strategy. Company: Netgrocer Market: Students Place orders any time, study abroad ideas, Driver Release Program, Express Service shipping rates Market: Military

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Marketing mix – ONLINE GROCERS

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  1. TEAM SYNERGY Marketing mix – ONLINE GROCERS

  2. Target Market & Strategy • Company: Netgrocer • Market: Students • Place orders any time, study abroad ideas, Driver Release Program, Express Service shipping rates • Market: Military • Specifically deliver to APO/FPO addresses, "send a piece of home“ promotion, place orders any time, special handling for military address, care packages • Market: Jewish • Kosher food section • Market: International • Ship to international addresses, affiliation with AccessUSA - they drop ship to AccessUSA who then handles international shipments

  3. Target Market & Strategy • Company: Fresh Direct • Market: Dieters • “Sort by Nutrition” tool - can choose between products based on their calories, fat, fiber, sodium content and more, “Great Right Now” produce • Market: Foodies • Food is direct from farms, dairies and fishermen; Cook's Helpers for gourmet meal ideas; Bake-off desserts • Market: Party Planners • Appetizer s and catering platters, deliver cold beverages between a time slot • Market: Families • They cut out middle-men, so reduces cost for products; We follow USDA guidelines and the HACCP food safety system in all our fresh storage and production rooms; “Quickshop” tool, “Great Right Now” produce

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