1 / 18

Welcome to

Welcome to. Meet the Exec. Board. President: Kaleigh Teskey. 4 th year Journalism major w/ PR concentration Support courses in Business Marketing

koen
Download Presentation

Welcome to

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Welcome to

  2. Meet the Exec. Board • President: Kaleigh Teskey. 4th year Journalism major w/ PR concentration • Support courses in Business Marketing • Experience: VP PR Panhellenic, Communications and Marketing Internship w/ SLO Parks and Recreation, PR Internship at Mission Hospital, completion of PR track (total of 5 clients/campaigns)

  3. The Meeting Master • Vice President: Natalie Stone. 4th year Journalism major w/ PR concentration • Minor in Religious Studies • Ambassador for the College of Liberal Arts (Co-Chair of PR Committee), Intern for the U.S. Department of Energy Central Coast Clean Cities Coalition, Intern at the Rose Bowl Operating Company, Intern at Downtown SLO Association

  4. The PR Insider • Communications Director: Chelsea Kitta. 3rd year Journalism major w/ PR concentration • Minor in Ag Coms • Produces Facebook, Twitter & blog content, Social Media and Marketing Director for INTERO Real Estate, Multimedia/videos for local businesses, College of Liberal Arts Ambassador

  5. The Web Guru • Digital Media Director: Kelsey Hollenbeck. 3rd year Journalism Major w/ PR concentration. • GRC Minor • Experience: PR/Media/Graphics Student Assistant at STRIDE, summer Intern at Clearpoint Agency (social media, media lists, blog posts, press releases, event planning, etc.)

  6. The Recruitment Expert • Outreach Director: Amy Davidson. 4th year Journalism major w/ PR concentration • Minor in Psychology • Experience: French Hospital Communications Intern, WOW Marketing and Communications Committee Member, CCPR Student Account Executive, ASI Marketing Supervisor 

  7. Money, money, money, money…..MONEY! • Finance Director: Alex Sousa. 3rd year Journalism major w/ PR concentration. • Minor in Psychology • Experience: MEC net (Internship), Make-A-Wish, Teach for India

  8. What is Public Relations? • The earliest definitions emphasized press agentry and publicity, while more modern definitions incorporate the concepts of “engagement” and “relationship building.” • “Public relations helps an organization and its publics
adapt mutually to each other.” –PRSA widely accepted definition

  9. Facts about Public Relations • A strong, growing career field- employment growth 18%+ through 2016 as projected by U.S. Bureau of Labor Statistics (2009) • More than 250,000 PR jobs in the U.S. – and thousands more not specifically identified with the term “public relations” • Examples: media buyer, media planner, event planner, blogger, social media specialist, integrated marketing communication, promotional products rep, etc. • Grads get jobs! PR students have the highest level of post-Bachelor’s degree employment of all graduates from the communication disciplines (University of Georgia, 2007)

  10. Who Benefits from PR Experience • The most economical way by far to reach mass audiences • Stimulates awareness of and demand for your company’s products or services • Everyone can benefit from PR experience. Knowing how to effectively communicate a client’s needs/message is vital!

  11. What Cal Poly PRSSA can offer you… http://www.youtube.com/watch?v=iQ5X8GKKfN4&feature=player_embedded

  12. What we have done • E-Portfolios/Linked In Tutorial: Building Your Online Brand • Cover letter workshop • Interviewing Etiquette • Internship Meeting: Where to find them, how to get hired! • Cal Poly Athletics • Speakers from local PR firms and organizations Cal Poly Interim President Glidden

  13. PRSSA preview for this school year • Getting a diversity of PR, marketing and communications professionals to speak and lend advice for meetings • Interview, resume and crisis communication workshops • About 2 interactive workshops a quarter • Industry tours • Fundraising for conferences

  14. PRSSA Goals • Making sure members are gaining valuable knowledge and resources during meetings • Member networking through socials and industry tours • Fundraising for PRSSA conferences • Setting members up with PR jobs and internships • Giving members access to the latest and greatest PR news and trends

  15. Member Benefits • Networking w/ PR professionals • Internship opportunities • Learning about numerous PR fields and occupations • Scholarships • Career Building Conferences • Leadership Experience • Personal Development: interviewing skills, resume building, PR writing practice, etc.

  16. Alumni: Where are they now? • Oracle, Whizbang, Ketchum, Level Studios, E! Online, Kip Morrison & Associates, Sony Entertainment, CNN • John Madden, Brad Bessey- Exec. Producer of “The Talk”, Weird Al Yankovic • http://www.youtube.com/watch?v=XracK9F-H7U

  17. PRSSA Fast Facts • Dues will be $75 which cover the entire school year. A great deal! • Meetings will be on Tuesdays from 11-12 in bldg 26 room 103. • Specific dates are Oct. 11, Oct. 25, Nov. 1, and Nov. 15 *Meetings are subject to change • If you have any questions please email cpprssa@gmail.com or visit our website at www.calpolyprssa.org

  18. WE PR • http://www.youtube.com/watch?v=JcuEJVVM9hM&feature=email

More Related