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RGD project’s contribution to Establishment of Innovative Clusters in Zaporizhzhia oblast. Sevastopol June 1, 2009. Iryna Lekh , Regional Project Manager in Zaporizhzhia oblast.
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RGD project’s contribution to Establishment of Innovative Clusters in Zaporizhzhia oblast Sevastopol June 1, 2009 Iryna Lekh, Regional Project Manager in Zaporizhzhia oblast
To assist oblast state authoritiesand local self-governments in Regional Development Strategies development and implementationwith business and public participation The key project objective at the regional level -
APPROVINGdraft STRATEGY at the Oblast Council Session June 6, 2008
Strategic priorities of Zaporizhzhia oblast till 2015 Zaporizhzhia oblast is a region attractive for innovative investments in industrial and agricultural sectors Zaporizhzhia oblast is historical, cultural, resort and tourist center of national and international importance Zaporizhzhia oblast is ecologically safe for living
STRATEGY IMPLEMENTATION: Development of investment project proposals >90 26
Cluster establishing projects • “Establishment of Bee-Keeping Cluster "Bees without Boundaries“ • “AgroBOOM” Innovative Technological Cluster • Local Producers’ Cluster “Buy Zaporizhzhya Products – Choose ours’!”
Scheme for “Buy Zaporizhzhya Products – Choose ours’!” cluster Wholesale and retail trade Local producers Farmers Suppliers Distribution
Marketing Strategy (1 stage): • Logo and slogan • State authorities’ support and media campaigns • Billboards • Website • Retail trade