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Clever Title Here. Mr. Downey (like the fabric softener). Why am I Here?. Who am I? What’s in a Brand? Personal Branding Assignment Introduction of Project My “Branding” Pitch Unveiling of the Technology. Who am I?. Founder & President of JDM , a digital agency. What’s in a Brand?.
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Clever Title Here Mr. Downey (like the fabric softener)
Why am I Here? Who am I? What’s in a Brand? Personal Branding Assignment Introduction of Project My “Branding” Pitch Unveiling of the Technology
Who am I? Founder & President of JDM, a digital agency.
What’s in a Brand? Consistency & Recognition Identity/Tone/Personality Distinctiveness Color Pallet/Design Logo (Nameplate/Logo Bug)
Personal Branding Who are you?
Personal Branding • Design a Personal Logo • Represents you personally • Comes with a story • Simple & Clear • Nameplate, Bug, both? • Personal Brand Standards • Font Choice • Color Pallet • Tone/Voice
Personal Branding • 60-second Presentation • Present in Person • Create a Video • Make me and the class excited about your brand!
What’s the Point? • Move over Slant 45 • Welcome “Root 122” • Developing our own Service-Learning: • Brand • Logo, Website • Community Project
What’s the Point? After the “Personal Branding” assignment Asked to design a logo “bug” for Root 122 Winner(s) will be announced when I return (after Thanksgiving) Winners will be judged on more than just design (that’s what we’re for…) NOT an art contest. It’s an Idea contest!
Help me welcome “Root 122” “An organization of students seeking real and lasting change..”
“Root 122” Tag Cloud Route 66 The beginning of something good Root Young Route Change Slant 45 Student-run Room 122 Modern Iconic Directory Root Sustainable Set the Example Technology Challenge the Norm Renewable Local Focus Green
To Do Build the Brand Develop the Mission Create Project Ideas Communicate & Challenge Support & Act Roll-out the Technology (CMS)
First Up Think about the mission Muse about the ‘look’ Discuss the tone/voice Bat around how it’s different Start designing…!