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MEDIA LITERACY

MEDIA LITERACY. REAL or FAKE. Although this looks like a picture taken from a Hollywood movie, it is in fact a real photo, taken near the South African coast during a military exercise by the British Navy . It has been nominated by National Geographic as "The photo of the year". .

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MEDIA LITERACY

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  1. MEDIA LITERACY REAL or FAKE

  2. Although this looks like a picture taken from a Hollywood movie, it is in fact a real photo, taken near the South African coast during a military exercise by the British Navy.It has been nominated by National Geographic as "The photo of the year".

  3. Not realPhoto shopped • San Francisco Bay with Great White Shark • Golden Gate Bridge South Africa

  4. Can you name that Slogan/tune? • 1. “Obey Your Thirst” • 2. “M’m, m’m good. M,m, m’m good.” • 3. “It’s in the mix.” • 4. “Give me a break” • 5. “Taste the Rainbow.” • 6. “I’m lovin’ it.” • 7. “Can you hear me now?” • 8. “Think outside the bun.” • 9. “Got ________?” • 10. “Just Do It.” • 11. “Hungry. Why Wait?” • 12. “Is it in you?” • 13. “Don’t bother me. I’m eating.”

  5. ANSWERS • Sprite • Campbell’s Soup • Twix • Kit Kat • Skittles • McDonald’s • Verizon Wireless • Taco Bell • Milk • Nike • Snickers • Gatorade • Carl’s Jr.

  6. Reality or Fantasy? Truth in Media

  7. Tricks of the Trade • Beautiful • Cute Characters • Heart Strings • Toys/Gifts • Lively Music & Bright Colors • Special Effects

  8. Beautiful & Cute Characters • Beautiful People • It is no accident that the people you see in ads and on television appear perfect in every way. • The message of the media • We are “not okay” the way we are thus use our product and look like the people in our ad. • Cute Characters • Cartoon people or cute animals add special interest to the ad. • Jo Camel example of how cartoon characters work

  9. Who Decides what is Beautiful? • YOU • ME • MEN • WOMEN • HOLLYWOOD • ?????? http://www.youtube.com/watch?v=hibyAJOSW8U&safety_mode=true&persist_safety_mode=1&safe=active

  10. Heart Strings • Playing with Emotions • Ads often try to draw people in by playing to emotions. • Companies know that by stirring up emotions people will connect their product to that “feeling” • Guess Who?? • The family happily gathering around the table in great anticipation awaiting mom’s arrival home with that bucket of chicken and the resulting excitement when she finally arrives. http://www.youtube.com/watch?v=ERRlDEoHG9Y&safety_mode=true&persist_safety_mode=1&safe=active

  11. TOYS/GIFTS • Toys and Food • Did you know that one out of every three toys given to a child in the US each year is from a fast food restaurant? (Chew on This, 2006). • Toy’s packages are also designed to appeal to children. • Adults are also targeted in such ways as buy this product and get a free item or buy one get one free.

  12. Easy Targets!!!

  13. Lively Music & Bright Colors • Catchy Music and Sound Effects • Music and sound effects make the product look all the more appealing. • Music Jingles are contagious and many of us can immediately think of at least one. • Bright Colors • Have you ever noticed how ad’s include bright colors?

  14. Special Effects • Ads today showcase the technology that we definitely take for granted. • Ads which include animations and special effects truly spark the imagination. It is hard at times to recognize what is real and what is not. • Reality vs. Fantasy • We need to be able to question and recognize the reality of what we are seeing in ads. This is a very important first step in becoming a critical consumer. • Revolutionary digital editing techniques are changing the way that commercials look all the time. • Quick cuts and fast motion provide continual stimulation to the eyes and jolts to the senses, making it much harder for children to look away from the screen. • These types of ads naturally get us buzzing about the product, which is the goal of the ad. • Super Bowl commercials-millions spent to get product name and recognition • Example: • Lebron James in Powerade Commercial. Amazing athlete yes, but is the commercial real? • Whatever the result, it’s all about being noticed and this commercial got lots of attention for Powerade http://www.youtube.com/watch?v=dnxIITeNftE&safety_mode=true&persist_safety_mode=1&safe=active

  15. MEDIA LITERACY • Reality or Fantasy??????? • Who owns or profits from and pays for this message? • Who is the target audience? • Whose point of view is behind the message? • What is or is not being said and why? • Is there a hidden or an implied message?

  16. Assignment • Watch TV tonight • Choose TWO ads that you see • If you prefer you can do it on an ad from a magazine • Answer questions 1-6 about each ad

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