How to Dominate Page 1 of Google

1. How to Dominate Page 1 of Google • Steve Sasman • Founder, VR Owner’s Guide • VROwnersGuide.com

2. Hello My Friends! Background: • Internet Marketing and SEO background • Bought my VR in 2006 • Figured out how to make it profitable • Started VR Owner’s Guide in late 2013 • Most of the content is from my eBook “7 Listing Site Secrets to Get Booked FAST”

3. Benefits ofthis Training: Learn why Listing Sites are still #1 I’ll show you the “Haystack Strategy” to blanket Page 1 + figure out which sites to use & which to avoid Learn how to get your website ranked on Page 1 with a tool almost no owners are using I have a free & easy way to profit from a vastly underused technology to separate yourself from the pack

4. Where Should I List My VR? Lots of listing sites…but which one? Why not flip the question upside down? Lets go where the guests are starting their search Where do most guests start to look? You guessed it……GOOGLE

5. How to Dominate Page 1 Haystack Strategy – Be the Haystack This means being on EVERY listing site on Page 1 for the most popular search terms

6. Whoa! Hold ON!! JoiningALL the Listing Sites on Page 1? That will cost a FORTUNE! Are you CRAZY?? Here is a secret… It’s a SPEND MONEY to MAKE MONEY Business

7. “But I Hate the Listing Sites!” I know lots of owners complain about the listing sites on the forums…BUT if you can’t beat ‘em… Listing sites take A LOT LESS Effort Time & Skill to be successful than any other method!

8. Look at the ROI The truth is, if we don’t spend $ marketing ourVR, we won’t make $. Lots of owners are at half occupancy because they are afraid to spend enough on marketing I will gladly pay $2500 a year to make $53,000 in rental income…vs $500 to make $23,000

9. Advantages of Overspending Diversification – You aren’t relying on any one listing site. You can handle ups and downs Increased Demand = Raise your rates! $10 increase = $2000 extra income Cherry pick the best guests and fill your calendar early. Less stress, and no need to lower prices

10. I Follow This Exact Strategy! I pay for the Platinum Level US Bundle on VRBO & HomeAway including VacationRentals.com I list for “Free” on FlipKey & AirBnB My website does very well including paying for PPC Ads, and listing on CraigsList

11. Method to the Madness! Don’t just blindly spend on marketing The “Listing Site Test” will show you the smart places to invest your marketing dollars so you…. Don’t miss out on the great sites Don’t waste money on worthless sites

12. The Listing Site Test We need to know what guests are looking for so we have to FIND THE RIGHT KEYWORDS Take [Your City] + [Your VR Style] + [VR Terms] Example: Flagstaff + Cabin + Rental

13. Build Your List of 10+ KW Phrases City/AreaStyleVR Terms Flagstaff Cabin Rental Flagstaff AZ Home Vacation Rental Flagstaff Arizona 3Br [Holiday Villa] In Flagstaff [Cottage] [Rental Flat] [Flat]

14. My List: Flagstaff Cabin Rentals Flagstaff Vacation Rental Home Cabin Rentals in Flagstaff Arizona Flagstaff Vacation Homes Flagstaff Cabins Kachina Village Cabin Rentals Flagstaff Vacation Rentals 3Br Vacation Rentals in Flagstaff

15. Google Keyword Planner Adwords.Google.com – Set up free account Plug in 10 - 15 of the keywords you think most guests would use when searching for a vacation rental like yours Let me show you how it works…

17. Pick “Get Search Volume”

19. Results!

20. Take Top 5 by Search Volume Plug into Google (turn off personalization) Count up listing sites on page 1 for all 5 keyword phrases How about an example using “Flagstaff Cabin Rentals”

21. VRBO My Website My Website HomeAway VRBO FlipKey

22. FlipKey VR.com My Website FlipKey CraigsList VR.com Yelp

23. Tally all 5 KW Results HAVRBOFlipKey/TAAirBnB IIII IIII IIII IIII IIII IIII III IIII IIII IIII IIII IIII IIII III IIII IIII IIII IIII IIII II IIII IIII III

24. Results for “Flagstaff Cabin Rentals” 13 Total Number of times on Page 1: 3 – FlipKey/TripAdvisor 3 – My Own Website 2 – VRBO 2 – VacationRentals.com 1 – HomeAway 1 – CraigsList 1 – Yelp

25. Results for “London Vacation Rentals” 2 – HomeAway 2 – FlipKey 1 – Holiday Lettings 1 – VRBO 1 – AirBnB 1 – One Fine Stay 1 – 9 Flats 1 – Kippsy 1 – HouseTrip 1 – VacationRentals.com

26. What Does This Prove? Each market is different Larger markets usually have more options + more fragmentation Even if you don’t list on ALL the page 1 options, this will show you how to prioritize them.

27. Why Invest in Page 1 Sites? 91% of all clicks happen on Page 1 from either: Great SEO – This means they will always be getting lots of visitors to book your VR Paid Ads – This means they are willing to spend money to get visitors. Fly-by-night sites can’t

28. True Story: If a listing site is not on Page 1, I would NOT invest your money**

29. Now What? Once you’ve identified the top listing sites Go sign up for them! I do have discount codes for many of the listing sites on my Free eBook which you can download on my Bio Page for the VRWS 2014.

30. The Get Bookings FAST Funnel

31. Follow the Funnel Only a fraction from each level fall to the next level. Double the top = Double the bookings! (assuming you have availability) Skimping any steps will kill your profit potential How to get even MORE links on Page 1, besides the listing sites?

32. Getting YOUR Website on Page 1 3 main options: Pay Per Click – Google Adwords Google Maps – Using Google+ Organic SEO – Typically the hardest of the 3

34. Our Focus: Google Maps – Why? • No cost • Easier/faster than organic Caveat? Will work better in smaller cities

35. My Map Results Serious website traffic! 2,000 – 5,000 visitors a month My website produced more bookings than any listing site (including Platinum Level on VRBO/HA) in 2013

37. How to Get on the Map! Go to Google.com/+/Business Click “Get Your Page” Pick “Local Business or Place” Let me show you how to start…

39. *Careful with Categories Google doesn’t like listing businesses on the map without a “front desk person” Safest way to go is to designate a “service area” that you serve… *No guarantees here – Google changes often.

40. Build Your Presence Drive reviews to Google+ Once you get 5 or more, the “Stars” show up Gives you higher ranking within search Most simplified version. More complex tactics are available for harder to rank areas.

41. G+ Social Network G+ is vastly underused by VR owners Build your presence now by interacting with others and posting relevant content. It can also help your website content get indexed faster. Owned by Google so smart to get ahead of the curve

42. 2ndLargest Search Engine? YouTube is becoming more popular every month YouTube is owned by….. GOOGLE

43. 14 of 20 videos on Page 1 of YouTube are mine! Very few VR owners do video…

44. Video Tips Typical showcase video: Make it 1-2 min. tops Use the popular Keyword phrases we found in our KW exercises in the video title Use http://YourWebsite.com at beginning of the Description and use Tags in each video

45. Where to Start With Video? How about a FREE YouTube Video about YOU and YOUR VR? Produced by me = Easy for YOU! Use on your website,listing sites & YouTube… http://VROwnersGuide.com/Owner-Videos

46. What this Video Will Do Create a great “About the Owner” Video Separate yourself from all the other owners by being interviewed by a reputable 3rd party Nothing builds trust like VIDEO – The beauty of good video is that by the time people contact you, they are ALREADY SOLD because the video did the relationship building for you!

47. Summary Be everywhere with the HAYSTACK STRATEGY Get on the MAP with GOOGLE+ to drive traffic Use VIDEO to build traffic, trust & convert lookers into bookers

48. www.VacationRentalWorldSummit.com