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SC3 – Business Planning (B)

Lim Sei Kee @ cK. SC3 – Business Planning (B). Presentation. Business profile √ Description of business √ Description of product(s) / service(s) √ Management Plan √. Important. IDEA  WORDS  BUSINESS PLAN. PRODUCTS AND SERVICES. What is it? What problem is it solving?

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SC3 – Business Planning (B)

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  1. Lim SeiKee @ cK SC3 – Business Planning (B)

  2. Presentation • Business profile√ • Description of business√ • Description of product(s) / service(s)√ • ManagementPlan√

  3. Important • IDEA  WORDS  BUSINESS PLAN

  4. PRODUCTS AND SERVICES • What is it? • What problem is it solving? • How much will it cost them? • What makes it unique? • Sales forecast?

  5. MARKET ANALYSIS • Who are you going to sell to? • Who are your competition? What do they do? • SWOT Analysis – Strengths, Weaknesses, Opportunities, Threats.

  6. MARKET STRATEGY • How are you going to tell your customers that you are there? • 4Ps- • Product • Place and distribution • Price • Promotion

  7. Your task for today! • Products and services – think thoroughly! • Market analysis – SWOT analysis • Market strategy – How do you attract customers?

  8. Market research • You and your team are going to conduct a market research on your potential customers (KIGS students, families & friends). How are you going to conduct it? • You have two weeks to prepare. Presentation is to be made on the 3rd week!

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