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Direct Marketing • Direct Marketing is a very popular and widely used method of informing people about products and services. It's a method of contacting customers and potential customers personally, rather than having an indirect medium between the company and the consumer, such as magazine ads or billboards that are seen by the general public. Direct marketing can take many forms, including mail, telephone calls, emails, brochures, and coupons. The information is usually very broad and meant for a general audience. Direct marketing works best for products that have a wide appeal
Advertising Advertising is the concept of communicating a message about goods and services to a customer. Advertising is done using various media like TV , print, radio, online, outdoor etc where advertisements are showcased showing the value to the customer. Advertising is one of the most critical components of marketing.
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