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Link Exchange and articles

Link Exchange and articles. Methods of Website Linking. Reciprocal link Three way linking. Methods of Website Linking. Automated linking

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Link Exchange and articles

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  1. Link Exchange and articles

  2. Methods of Website Linking • Reciprocal link • Three way linking

  3. Methods of Website Linking • Automated linking • Members of these schemes will typically agree to have several links added to all their web pages in return for getting similar links back from other sites. • Link exchange • Exchange for the links for both sites

  4. Methods of Website Linking • One way linking • An effective way to build this type of link is to distribute articles • Multi way linking • Website promotion and exchange between three or more sites • Link campaign • Due to marketing and SEO events • Incestuous linking • Used by a webmaster to promote a collection of their own sites, or those of close friends

  5. Facts about links • Overlinking • Overlinking in a webpage or another hyperlinked text is the characteristic of having too many hyperlinks. • Underlinking • Underlinking results whenever a reader encounters an odd term in an article (perhaps not even for the first time), and wants to briefly browse more deeply at that point • Link doping • Link doping refers to the practice and effects of embedding a large number of gratuitous hyperlinks on a website, in exchange for reciprocal links.

  6. Link bait • Informational Hooks - Provide information that a reader may find very useful. • News Hooks - Provide fresh information and garner citations and links as the news spreads. • Humor Hooks - Tell a funny story or a joke. A bizarre picture of your subject or mocking cartoons can also prove to be link bait. • Evil Hooks - Saying something unpopular or mean may also yield a lot of attention. • Tool Hooks - Create some sort of tool that is useful enough that people link to it

  7. Facts 2014 upcoming • PANDA algorithm=> detect low quality pages • PENGUIN algorithm=>detect unnatural link

  8. Get more links

  9. Judge if it is a good link • Anchor text • Contextual link within text • Relevance/relationship/theme • Hub/neighborhood • Trust and authority

  10. Link sources • Internal link • Link on mainstream news sites • Related industry sites • Link on a high PageRank • Link from unrelated but non abusive sites • Link on a blog post • Reciprocal links(often not so high quality)

  11. Local links • Local council • College • Chamber of commerce • Newspaper • Clubs • Business directories • Faith groups • Charities • Local Business

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