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Toyota Bass Fishing Powerhouse of Brand Building

Toyota Bass Fishing Powerhouse of Brand Building. Fishing as a $port. Sport of fishing ranks 51 among fortune 500 companies in terms of annual sales 11% annual growth rate angling participation 46 million tournament anglers 16% increase in fishing sales since 2006

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Toyota Bass Fishing Powerhouse of Brand Building

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  1. Toyota Bass Fishing Powerhouse of Brand Building

  2. Fishing as a $port • Sport of fishing ranks 51 among fortune 500 companies in terms of annual sales • 11% annual growth rate angling participation • 46 million tournament anglers • 16% increase in fishing sales since 2006 • $48 billion fishing generates in sales and services each year

  3. Specific Market Segments • Toyota finding that sales promotion tools beneficial in Bass Fishing • Contests • Sweepstakes • Events • Samplings • Sponsorships

  4. Consumer & Trade Oriented Sales Promotion • Toyota Texas Bass Classic • Bonus Bucks Angler Program • Sponsoring Top anglers • Trade Shows

  5. Tournaments • http://www.youtube.com/watch?v=nz33p6maqVI

  6. Trade Shows • Over 100,000 fans • Horizontal cooperative adverting • Trade Allowances http://www.youtube.com/watch?v=2bxRWNu5ec8 • “Our goal is to show people how our trucks can help pursue their passion” Advertising and Marketing Managerhttp://www.youtube.com/watch?v=kU3LBRXCnTc

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