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Value Added Services For The Smartphone Revolution

Value Added Services For The Smartphone Revolution. The smartphone revolution. Smartphone penetration in LATAM /Caribbean is only around 11%, showing a huge market opportunity

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Value Added Services For The Smartphone Revolution

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  1. Value Added Services For The Smartphone Revolution

  2. The smartphone revolution • Smartphone penetration in LATAM /Caribbean is only around 11%, showing a huge market opportunity • Operators need to consider how they profitably onboard prepay users (and remaining post-pay) on to smartphones, without the benefit or business case for significant or any subsidy • This plays to RIM’s strengths, through high value data “on-boarding” services (like BBM) and low tiers packages Informa Telecoms & Media, May 2012

  3. The BlackBerryCloudenables DIFFERENTIATION ‘Always On’ Push Infrastructure Hardware & OS Software Services Data Compression (Efficiency) Multi-tasking BlackBerry Flow/Integration Battery Life Optimization Security

  4. Data Compression (Efficiency)

  5. BlackBerry is an enabler of the… CarrierPlatform Platform Integration Increased VAS revenue driven by deep integration of carrier services into the BlackBerry Platform How? Cloud Services Higher Data ARPU driven by simple upgrades to higher service tiers Classic BlackBerry platform Service Tier Integration How? Deeper enterprise penetration by moving on-premise services to the cloud, leveraging carrier core competencies How?

  6. BBM Value Proposition for Carriers • A constructive engagement platform that provides a mechanism to drive ARPU & increases data attach rates • A socially viral platform that facilitates customer stickiness • Facilitates broad distribution of carrier preferred services BBM 6 BlackBerry Cloud Carrier 6

  7. increases paid downloads and Carrier ARPU • increase in paid downloads of approximately 1000% over the period of 120 days Impact of Carrier Billing for BlackBerry App World Growth in Paid Downloads

  8. RIM Has A Strong Foundation • There are over 78 million BlackBerry subscribers worldwide • There are 56 million BBM users around the world • RIM holds the #1 smartphone position in many fast-growing markets including the Caribbean • 90% of the Fortune 500 and countless government agencies are RIM customers • BlackBerry is one of the most profitable platforms for mobile developers • BlackBerry is the most securesmartphone platform • We partner with more than 650 carrier partners in 170 countries • BlackBerry was the FIRST smartphone in the Caribbean

  9. What is happening now?

  10. Where are we headed next?

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