1ST HELLENIC – CHINESE CULTURAL AND COMMERCIAL FESTIVAL

1. 1ST HELLENIC – CHINESE CULTURAL AND COMMERCIAL FESTIVAL Beijing, 11 – 12 May 201

2. ORGANIZERS • Athens University of Economics and Business (AUEB) • Business Confucius Institute in Athens (BCI) • University of International Business and Economics of China (UIBE) • Beijing CDB Management Committee • NEMOS Business Consultants AUSPICIES • Hellenic Foreign Trade Board (HEPO) • Chinese Embassy in Athens • Greek Embassy in Beijing • Hellenic-Chinese Centre of Entrepreneurship

3. AIM • To strengthen Hellenic – Chinese relationships • To promote Greek products into the Chinese market and the Chinese consumer • To create business contacts between Greek and Chinese businessmen. • To further enhance Greek Chinese Commercial networks

4. FESTIVAL INFORMATION • When: 11 – 12 May 2013 (Saturday - Sunday) • Where: Exhibition Venue at Central Business District • Time: Both days 10:00 – 18:00 (8 hours) The festival will be focused solely on Greek products and services in order to further introduce Greek products to the Chinese Market

5. WHO IS ADRESSED TO The festival is addressed to • Companies that are interested in exporting their goods in China • Companies that already export to China and want to further enhance their presence to Beijing • Companies that want to establish a wide commercial network in Beijing

6. BEIJING DRAFT ITENERARY FOR GREEK PARTICIPANTS

8. FESTIVAL • The festival will be held at the Central Business District of the Chaoyang District on of the most busy districts of Beijing • The Central Business District is the commercial heart of a city

9. PRESENTATION OF PRODUCTS • The festival will only include Greek Products. • Each participant will have a specific space to showcase his products. • The space will include tables for placement of products and information material, as well as chairs, garbage bins and power supply. • The venue will provide to the participants storage rooms and room for B2B meetings.

10. PROMOTION • Promotion of the Festival in Beijing will be handled by the University of Beijing, the Greek Embassy in Beijing and the Chinese Government’s Commercial office for the CDB district (Beijing CDB Management Committee). • Invitations especially for the festival will be sent to: • China Chamber of Commerce for Import/Export of Foodstuffs, Native Produce, and Animal By-products • China Chamber of International Commerce • Beijing Municipal Bureau of Commerce • Beijing Import and Export Enterprise Association • The festival will be also open to the public. • UIBE will arrange for publicity of the festival in the mass media and the internet.

11. EXTRA BENEFITS Apart from the promotion of their products during the hours of the festival the participants will have the below free of charge benefits: • Attend a VIP dinner with the participation of Beijing’s Chamber of Commerce representatives as well as Chinese Chamber of Commerce. • Have B2B meetings with companies of their interest through the Beijing CDB Chamber. • Facility visit (optional). • Tourist visit (optional). • Translation Services. Participants will be appointed a UIBE English speaking student which will help them in their communication throughout the festival.

12. PARTICIPATION OF GREEK COMPANIES The cost of participation is 1,000€ + VATper company. This amount includes: Festival Participation • Space at the exhibition center (9m2) • Basic booth equipment (table, chairs, lighting, garbage bin) • Transportation to and from the exhibition center • Translation Services (Chinese-English) • Meeting Space Sideline Activities • VIP dinner with representatives of top Chinese commercial organizations • 2 B2B meetings with representatives of Chinese companies • Facility Visit/Touristic Activity Recommendations • The organizers will offer their assistance by providing participating companies consultations on both their accommodation and business arrangements

13. PARTICIPATION OF GREEK COMPANIES The organizers are not responsible for the below arrangements and their costs • Travel expenses (air tickets, airport transportation) • Accommodation (hotel arrangements) • Shipment of products and promotional material (cargo shipment, transportation to ports, airports, extra luggage weight) • Any personal expenses

14. PERFECT OPPORTUNITY Take advantage of this amazing opportunity and open yours business’ way into the Chinese Market! Never been to China? Take advantage of this opportunity and make the fist contacts with the Chinese Market under the umbrella of the most prestigious academic and commercial organizations of Greece and China Already going to SIAL? If your business is already participating in SIAL exhibition in Shanghai, take the opportunity to continue your business’ promotion to Beijing Greek product festival Already Selling to China? If you have already established relations with the Chinese market by selling your products this is the perfect opportunity to further expand your network and contacts in Beijing

15. EXPRESS OF INTEREST Greek companies which are interested in participating in the fair are kindly requested to express their interest to the organizers by March 1st, 2013. Further information on the festival are to be announced soon

16. BOOK YOUR PARTICIPATION NOW! We are expecting you at the Festival! For more information please contact: NEMOS BUSINESS CONSULTANTS 4 Alyosstr.,16673, Voula Athens – Greece Tel.: +30 210 8956518 www.nemos.gr