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AppCircle for iOS and Android Sean Webster Manager, Publisher Relations December 2011

AppCircle for iOS and Android Sean Webster Manager, Publisher Relations December 2011. Flurry Overview. Flurry Analytics Better apps on iOS, Android, BB, WP, J2ME. App Developers:. 52,000. Live Applications:. 120,000. Devices per month:. 330M. Sessions per month:. 20B.

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AppCircle for iOS and Android Sean Webster Manager, Publisher Relations December 2011

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  1. AppCircle for iOS and Android Sean Webster Manager, Publisher Relations December 2011

  2. Flurry Overview Flurry Analytics Better apps on iOS, Android, BB, WP, J2ME App Developers: 52,000 Live Applications: 120,000 Devices per month: 330M Sessions per month: 20B Events per month: 205B AppCircle Network Acquisition & Monetization: iOS, Android 3,000 App Developers: 150M Devices per month: 3M Daily Completed Views

  3. AppCircle: The Flurry Difference Flurry is the clear leader in mobile analytics, tracking 98%+ of WW smartphones Better Analytics Flurry AppCircle targets its ads to users based on app usage behavior Better Targeting Advertisers pay more for AppCircle users because they are more likely to become active users Higher CPI AppCircle shares its higher revenue with publishers, making it the highest performing mobile ad network Higher Payouts

  4. 1. AC Takeovers on iOS $2-$6 eCPMs in Under 1 Hour

  5. Why Use AC Takeovers on iOS AC Takeover Benefits • $2-6 eCPM opportunity (Aug 2011) • Highest payout per install ($0.50+) • Large, diverse advertiser pool • Cross-promote your own apps for FREE • Flexible integration can take under 1 hr • Targeted App Recommendations based on real usage data (100k+ apps tracked) Custom Takeover Example

  6. 2 Options: Built-in Takeover: fastest deployment (<1 hour) Custom Takeover: build ad unit using your own creative (<1 day) Note: AppCirclefunctionality already built into your existing Flurry SDK Launch Takeover Anywhere and Anytime (ex. App Launch or Resume) Default or Custom Options RECOMMENDED: Use Flurry SDK Built-in Takeover Custom Takeover

  7. Integration is Really that Quick Flurry SDK Integration (SeeAppCircle ReadMe from Flurry SDK for full details) • Built-in Takeover • Custom Takeover API Integration • GetRecommendations_API: http://wiki.flurry.com/index.php?title=GetRecommendations_API • [FlurryAPIopenTakeover:@"USE_UNIQUE_HOOK_NAME“ • orientation:@"portrait" rewardImage:nil rewardMessage:nil userCookies:nil]; • FlurryOffer *flurryOffer = [[FlurryOfferalloc] init]; • BOOL validOffer = [FlurryAPIgetOffer:@"USE_AN_UNIQUE_HOOK_NAME“ withFlurryOfferContainer:flurryOffer]; • if (validOffer) { • NSString *appName = flurryOffer.appName; • UIImage *appIcon = flurryOffer.appIcon; • NSNumber *appPrice = flurryOffer.appPrice; • NSString *appDescription = flurryOffer.appDescription; • NSString *referralUrl = flurryOffer.referralUrl; • // render ad format here… • }

  8. 2. AC Clips on iOS $7-$11 eCPMs, Quality Ads

  9. AC Clips User Flow Take-over Prompts to View Video Reward offered for completing view 1

  10. AC Clips User Flow 15 – 30 second Spot Plays Full-screen within App Viewer can pause and resume play of video 2

  11. AC Clips User Flow Consumer downloads app / visits website after video (unrewarded) 3

  12. AC Clips Economics Why monetize with AC Clips: • High eCPMs: $7-$11 • Broaden advertisers to include brands • Increase user retention – high % stay in the app • High quality user experience • Easy, flexible integration Publisher Payout Estimates as of October 2011

  13. Case Study: AC Clips Delivers Quality Users Results from sample AC Clips advertiser campaign

  14. 3. AC Re-Engagement Units Add Game-Changing Revenue to Your App To launch Q4 2011

  15. High Churn Makes Audience Building Very Expensive 1.9 Billion 120 Million USERS ACQUIRED JAN – JUN 2011 STILL USING DURING 1ST WEEK OF OCTOBER Source: Downloads and Usage Tracked Across All Acquisition Channels by Flurry Analytics

  16. Advertisers Will Pay a Premium to Bring Best Users Back 1.9 Billion Heavy Users In Favorable Geo Used Before Last Update Key Target Demo Social Influencers Used More Than Once Spenders 120 Million USERS ACQUIRED JAN – JUN 2011 STILL USING DURING 1ST WEEK OF OCTOBER Source: Downloads and Usage Tracked Across All Acquisition Channels by Flurry Analytics

  17. Re-Engagement is in Demand,And Will Pay You Top-$ • Until now, advertisers had no efficient way to bring their best users back • Flurry helps advertisers determine the best users of their app • Now, Flurry can reach those users across other apps • You get paid every time a targeted user re-launches an advertiser’s app • Why AppCircle Re-engagement works to earn you top dollar • Click-through rates are high because consumers already recognize the app • Conversion is high because it takes just one click to complete the conversion • Advertisers pay more because they get their best users back • You get paid each time the consumer re-engages • Fill rate is high because CPI and AC Clips are used as backfill • Users see CPI and AC Clips ads when CPR units aren’t available • Ad inventory is already over-subscribed for CPI and AC Clips • eCPMs pay-out upwards of $6 for CPI and $11 for Clips • Simple SDK integration delivers hugely positive ROI for your work

  18. Re-engagement is as Easy as 1-2-3 for Advertisers Identify Segment Run Your Campaign Set Your Bid Price 1 2 3

  19. 1. Advertiser Identifies Valuable Segments • Spenders • Heavy Users • Avid Ad Clickers • Social Influencers • Reached Usage Milestone • Used Before Last Update • Used More than Once • In Key Target Demo • In Favorable Geo

  20. 2. Advertiser Bids on High-Value Segments Starting minimum bid: $0.50 Competitive advertiser bidding for segments greatly increases pay-outs!

  21. 3. Re-Engagement Campaign Runs in Publisher App

  22. Flurry Has Cracked the Code on What Advertisers Want • Don’t miss out on adding this game-changing revenue driver to your app for the holiday season • Advertisers know that re-engagement changes the game on efficiently building their app audience, and demand is high • Advertisers know that only Flurry has the reach and technology to bring back their best users • Advertisers are clamoring to run re-engagement campaigns after every acquisition campaign and app update • Advertisers will pay top-dollar, over-and-over, to re-engage their best users • AppCircle Re-engagement will help you reach record revenues

  23. Get the best of all worlds – max fill & revenue Flurry’s Flexible Interstitial Show AC Recs, AC Clips & AC Reengagement ads

  24. How Flurry’s Flexible Interstitial Works App calls Flurry server for available ad units Flurry Servers Flexible Interstitial 1. AC Reengagement Flurry makes all ad types available to your app 2. AC Clips Your filter and rank preferences set up during integration control which ad-types are displayed, and in what order 3. AC Recommendations User’s Handset

  25. Benefits • Maximize Revenue: Leverage all advertising formats (AC Reengagement, AC Clips, AC App Recommendations) to maximize fill and revenue generation • Save Work: One easy integration, many ad offers • Increase Flexibility: Instantly turn any ad type on or off from Flurry dashboard, no app update needed • Test & Monitor: View Impressions, Clicks and Revenue for each ad type across all placements in your app

  26. 4. AC Rewarded Installs on Android $20+ eCPMs

  27. AppCircle Advantage on Android • Why publish ads on Android? • Massive, growing market opportunity • Open field, but window will close • Monetizing via ads even more critical than on iOS • Diversify your risk, leverage your titles more (if on iOSalready) • Why publish with AppCircle on Android? • Higher payout per install ($0.35 to $0.40) • More integration flexibility & seamless user flow • Better targeted app recommendations • Powerful analytics help you optimize performance Result: 25% of AppCircle pub revenue is Android and is growing fast

  28. Android Publisher Economics Best Monetizing Android Network Daily Revenue Range by Implementation Type, as of Oct. 2011 <3% Virtual Goods Purchasers 97% non-purchasers* Revenue Projection by Month, Quarter, Year (100k DAUs) Source: Flurry Analytics

  29. Android Success Story: Drag Racing Flurry’sbetter ad targeting driveshigher payoutsand is simple to integrate Uses Flurry Analytics Tracking 110K+ apps Flexible and fast $0.40-$0.45 per install Android AppCircle Rewards Greatly Boosts Creative Mobile Revenue We are so pleased with AC Rewards that we are adding it in more & more parts of our game, and our revenue keeps on growing. -Vladimir Funtikov – MD Creative Mobile Definition Metric Result Daily Installs Publisher Installs generated per day through AC Rewards 20,000 Pub Payout per Install Publisher revenue earned from each AC Rewards install $0.45

  30. Next Steps Create Flurry account at www.flurry.com 1 Download & integrate Flurry SDK from https://dev.flurry.com 2 Define your ad types, placements & rewards (see SDK ReadMe) 3 4 Launch and start earning incremental revenue

  31. Questions? Email me at sean.webster@flurry.com

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