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The demand side: what do the customers want?

The demand side: what do the customers want? . Gunnar LORENZ Head of Unit Networks - EURELECTRIC. Outline . EURELECTRIC & activities on e-mobility A paradigm shift of energy & transport Bringing the customer on board Demonstrating eMobility in Europe: Green eMotion .

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The demand side: what do the customers want?

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  1. The demand side: what do the customers want? Gunnar LORENZ Head of Unit Networks - EURELECTRIC

  2. Outline • EURELECTRIC & activities on e-mobility • A paradigm shift of energy & transport • Bringing the customer on board • Demonstrating eMobility in Europe: Green eMotion

  3. Eurelectric & activities on e-mobility MARKETS ENVIRONMENT & SUSTAINABLE DEVELOPMENT NETWORKS & DISTRIBUTION ENERGY POLICY & GENERATION Task Force Electric Vehicles under Networks: EV are Part of tomorrow’s smart distribution ne

  4. Putting eMobility on the policy agenda since 2008

  5. Eurelectric participates in several EU initiatives to promote e-Mobility

  6. A paradigm shift of energy & transport

  7. European Electric Vehicle Congress - 26 Snapshot of tomorrow’s smart energy system • Large scale integration of intermittent decentralised generation • - New types of loads connected to the distribution grid •  Evs, PVs • Demand side management

  8. Results of control strategies on grid reinforcements Control strategy: Unidirectional power flow Bidirectional communication Control strategy: Bidirectional power flow Bidirectional communication No control strategy 3.7 kW 3.7 kW 3.7 kW 11 kW 11 kW 11 kW Smart charging in an absolute prerequisite

  9. Has the customer an interest in V2G?

  10. Bringing customers on board … • Off-peak charging schemes (22:00-06:00) with a price incentive compared to normal charging cost. • Low user acceptance is observed for participation in Vehicle-to-Grid scheme (V2G, bidirectional communication) • Financial benefits for user to join V2G

  11. Customer key determinants

  12. A integrated approach to deliver eMobility responding to customer needs

  13. Green eMotion • Development of an European Framework for Electro-mobility FP7 call TRANSPORT - 2010 TREN -1 42 partners Project Start: March 2011

  14. Green eMotion: Overall Project Aim EU-wide market roll out • Connection of national / regional projects • Market place • Interoperability and standards EU project Green eMotion Proof of interoperability Proof of protocols and interfaces Marketplace and advanced services Consumer awareness and acceptance Legislative support Policies and regulation Consumer incentives Mass market (start) Standardised solutions for vehicles infrastructure, network and IT applications Preconditions and user acceptance National / regional projects Proof technology Test of operation and billing First business models Initial local consumer awareness

  15. Project Consortium Industries: Alstom, Better Place, Bosch, IBM, SAP, Siemens Utilities:Danish Energy Association, EDF, Endesa, Enel, ESB, Eurelectric, Iberdrola, RWE, PPC Electric Vehicle Manufacturers:BMW, Daimler, Micro-Vett, Nissan, Renault Municipalities:Barcelona, Berlin, Bornholm, Copenhagen, Cork, Dublin, Malaga, Malmö, RomeResearch Institutions and Universities: Cartif, Cidaut, CTL, DTU, ECN, Imperial, IREC, RSE, TCD, Tecnalia EV Technology Institutions: DTI, FKA, TÜV Nord + External Stakeholders to facilitate the access to information not held by the consortium, to disseminate Green eMotion knowledge and encourage its application outside the consortium

  16. Administrative WP: Dissemination (WP10), Project Management (WP11) Ongoing demon-stration projects EU-wide inventory EU-wide demonstration Technical WP WP8 WP1 WP3 Synchronisation of demonstration regions Green eMotion framework demonstration Electromoblity services / ICT solutions WP4 Grid EV-olution WP2 Urban electro- mobility concepts WP5 Recharging infrastructure G4V, MERGE, EDISON WP6 Demonstration WP EV technology validation WP7: Harmonisation of technology & standards WP9: Technical, environmental, economic and social evaluation Subject: Integrated European demonstration on electro-mobility – Vehicles, infrastructure, grid, IT applications, user acceptance Work Structure

  17. Demonstration of European market place for e-Mobility

  18. Envisioned Results • Promote common standardsto allow electric vehicles to be charged in the whole EU (M/468 CEN/CENELEC) • Encourage installation ofpublicaccessiblecharging infrastructure • Promote the development ofsmart electricity grids • Implement pilot for aEuropean market placefor electro mobility • Raise awarenessand increase user acceptancefor electro mobility

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