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Way Finding Program. Partnership. For Trail-wide Continuity: WRT develops visual identity for directional signage WRT develops design of trailhead signs funded through sponsorship Accommodate local identity programs I nter-provincial signage
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Partnership For Trail-wide Continuity: • WRT develops visual identity for directional signage • WRT develops design of trailhead signs funded through sponsorship • Accommodate local identity programs • Inter-provincial signage • Municipality provided land for kiosk and sign, installed both • WRT secured funding for kiosk and signs • WRT secured participation of VQ • VQ funded signs located in Quebec • WRT organizes signage audits to assist municipalities • WRT applies for funding to assist production of signs—special cases • Considers (in consultation with partners and industry experts) new developments • Municipalities own, install and maintain signs • Some Municipalities have local or regional signage programs into which the WT trail-wide signage fits. • Municipalities and conservation authorities handle interpretive signage
Signage Types Directional Trailhead Interpretive Trail connections (into town, railway stations, other trail systems) Gateway Promotional
Waterfront Trail-Signage Guidelines • http://www.waterfronttrail.org/library-publications.html • Covers: • Directional, trailhead • Interdictory and Permissive Symbols • Warning Signs • Facility Signs • Cycling Route Signs
In Cornwall the Waterfront Trail used in conjunction with local trail name or community • In Toronto, the WT flashings are used to show the Martin Goodman Trail is part of the Waterfront Trail
Gateway Signage Welcome Cyclist is in discussion with RTO 1 to bring the program to south western Ontario.
Trail head Signs Depict a regional stretch of the route Landmarks and distances between stops Installed at staging areas—where people congregate, where they can stop to read the sign (84 along WT) Communicate the full scope of the route (Lakeshore to Fort Erie) Acknowledge partnerships Website address for more information Add tourism phone number, maintenance QR Codes
Created in 1995 • First ever trailhead sign • Located in Burlington • Showed local section of trail • Local route • Interpretation
Interprovincial connection signed in both Quebec and Ontario l Signing Connections
TODS • Signage from the 401 promoting the Waterfront • $300 per year in 2007 • Burlington and Cobourg