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Northwind Traders

Northwind Traders. Business Plan. To be the leading provider of adventure vacations for 25- to 35-year-old business professionals in the tri-county region. Mission Statement. Hassle-free adventure vacations Customized travel itineraries Detailed knowledge of destinations and activities

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Northwind Traders

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  1. Northwind Traders Business Plan

  2. To be the leading provider of adventure vacations for 25- to 35-year-old business professionals in the tri-county region Mission Statement

  3. Hassle-free adventure vacations • Customized travel itineraries • Detailed knowledge of destinations and activities • Full-service travel planning resource Business Concept

  4. Heather Mitchell President & CEO Jim Kim Vice President of Sales Amy Egert Marketing Director Richard Bready Office Manager Jae Pak Business Development Key Personnel

  5. Organization Chart

  6. World forecast for adventure travel vacations (in million arrivals) Market Forecast

  7. Targeted Client Growth

  8. Projected Profits

  9. General travel agencies • Wide range of destinations • Little knowledge of adventure destinations/activities • Other adventure travel agencies • Cater to backpacker market • Target cost-conscious, younger travelers • Internet travel sites • Few offer all-in-one planning • Little to no customer support Competition

  10. Public relations (press releases) • Shop front (display window, with video) • Website • Customer relations (repeat business and referrals) • Social media Advertising Strategies

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