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Analytics Workshop: Getting Started

Analytics Workshop: Getting Started. Monitoring Site Performance. Today’s Session. Purpose : to familiarize users with the reports and tools designed to reveal site performance. Objectives: At the end of this course participants will be able to: Utilize the Top Line Metrics Report

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Analytics Workshop: Getting Started

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  1. Analytics Workshop: Getting Started Monitoring Site Performance

  2. Today’s Session • Purpose:to familiarize users with the reports and tools designed to reveal site performance. • Objectives: At the end of this course participants will be able to: • Utilize the Top Line Metrics Report • Access, analyze, and distribute Action Ready Reports • Utilize the Demographics, Mobile, and Systems Reports • Create, save, and publish Dashboards

  3. Lesson 1: Top Level Reports

  4. Lesson 1: Objectives • At the end of this lesson participants will be able to: • Access the Top Line Metrics Report • Understand Action Ready Reports • Email daily, weekly, and/or monthly performance summaries

  5. Top Line Metrics Report • Overview: Access and analyze high-level site metrics. • Examples of Usage: • Use Top Line Compare to compare time periods • Insert Date Annotations as a visual reminder of an event which caused a spike or decline in data • View Insights to obtain further guidance

  6. Action Ready Reports • Overview: Provides a visually appealing, executive level Excel reporting suite. • Examples of Usage: • Schedule recurring emails for executives or colleagues without logins • Print and use graphs and data for presentations

  7. Lesson 1 Wrap-Up: True of False? The Top Line Metrics Report is located under the Manage Tab. Date annotations can be inserted into the TLM Report for quick historical reference. Action Ready Reports allow access to data for those without logins.

  8. Lesson 2: Visitor Analysis

  9. Lesson 2: Objectives • At the end of this lesson participants will be able to: • Learn about visitors’ browsers and systems • Understand mobile device traffic • Optimize design and layout of sites using technical data

  10. Demographics • Overview: View visitor activities for common regions, languages, and time zones. • Examples of Usage: • View sessions and average time on site • Measure demand in emerging markets • Segment visitors using demographic criteria

  11. Mobile Reports • Overview: View mobile device traffic from phones, tablets, and game consoles. • Examples of Usage: • Decide which browsers to support and test • Understand mobile operating system usage • Analyze conversion produced from mobile devices

  12. System Reports • Overview: View common system settings and preferences. • Examples of Usage: • Decide which browsers to support and test • Confirm optimal screen resolution settings • Proactively correct broken links

  13. Lesson 2 Wrap-Up: Q&A • The System Report Tab houses the following reports: • Marketing Reports • Browser & Operating System Reports • Insights Reports • True or False? The Demographics Report Tab allows users to view Geographic, Language, Time Zone, and Profile Segments.

  14. Lesson 3: Utilizing Dashboards

  15. Lesson 3: Objectives • At the end of this lesson participants will be able to: • Customize dashboards for teams or individuals • Access shared views, including the KPI dashboard • Email daily, weekly, and/or monthly performance summaries

  16. Dashboards • Overview: Select and configure report modules for quick access to key data. • Examples of Usage: • Compare goals to actual performance • Share views with relevant metrics to specific teams • Analyze data within the context of historical and peer performance

  17. Dashboard Modules Bar Chart Top Items Top Changing Items Monitor Trend Benchmark KPI Benchmark %% Trend Cumulative Trend KPI Spark Heat Map Funnel Pie Chart

  18. Lesson 3 Wrap-Up: Let’s Brainstorm Which visualizations will you add to your dashboard?

  19. SESSION REVIEW

  20. Session Recap • In today’s session we discussed how to: • Utilize the Top Line Metrics Report • Access Action Ready Reports • Add recipients to an Action Ready Report distribution • Utilize the Demographics, Mobile, and Systems Reports • Create, save, and publish Dashboards

  21. Next Steps • Access the Top Line Metrics Report • Customize your own daily, weekly, and monthly Dashboard views • Activate Action Ready Reports

  22. Post-Class Support • On-Demand Training: • Getting Started with Analytics • Creating Dashboards and Workbooks • Action Ready Reports • Top Line Metric Reports • Documentation: • Participant Guide • Getting Started Guide • Expert Analysts: • Submit a ticket or chat live for assistance

  23. Thank You For Attending

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