Presentation Transcript

1. Dirt Sport Custom

   Grant Schultz, Luna Martin, Zach Eitzen
2. History Zach was a professional motorcross racer. Grant, a mechanic, and Luna, a graphic designer, worked with him during his racing years. Zach had the idea to start a Bike customization company after his racing years were done and with their combination and balance of skills the project was soon well underway. They picked the name Dirt Sport Custom as it well described their company and appealed to their intended audience. It had both a back country feel to it and a clear statement of their available services.
3. Employee postions Zach is the CEO. As he was the one with the original idea for the business he also retained chief leadership of it. He oversees the whole workings of the company and also focuses on the advertising and media parts of it. He has experience in this area due to his strong background of interacting with the media during his racing year. Grant is the CTO. His former experience with mechanical work allowed him a strong background in technology of all sorts. He has much experience with both modifying the bikes specifically and working with the computer based areas of the company. Luna is the CFO. Though she got her main degree in graphic design she also included many financial studies in her education. She easily slipped into the role of chief financial officer because of this, though she also does much work with the customizing of bike designs and the company website.
4. Dirt Bike Customization Online: Allows customers to order custom parts, through detailed listing of available and recommended parts, in conjunction with other companies. Also allows customers to design their desired detailing via a computer generated model program. Customers may also schedule appointments at our storefront through our website. Storefront: Provides and installs custom dirt bike parts. These parts serve the purpose of adding flair or helping to increase the bikes performance. We also design and do all the custom detailing and bike cosmetics through out storefront. This can include custom paint jobs or the addition of small attachments which make the bike more individual.
5. Customers Our customer base comes from three main areas: Dirt bike enthusiasts, professional racers, and dirt bike showmen. Dirt bike enthusiasts like to be able to add a ‘signature’ to their own bike just to show that it is theirs and they care enough about it to put extra money in it. They also enjoy learning about and seeing our customizations. Professional racers most often come seeking custom parts and modifications that will improve the performance of their bikes. It is always important for a racing bike to run as best as possible. Dirt bike showmen come most often seeking detailing on their bikes. They want them to both be well built and look fetching. Traveling showmen and film companies are among this group as appearance is very important to them.
6. Customers Online: Our online customers include all three customer groups but usually caters more to showmen and professionals. Showmen use it more often to see what we have available and what unique designs they might be able to get before ordering or coming to our storefront. Professionals often just need to find their custom parts but often have their own mechanics and specialists to install them, hence they order through our online services. Storefront: Our storefront caters to all three groups quite well. All of our part installment and bike detailing occurs here. We do not send our technicians away from our storefront to do work. All of our supplies are kept here and this is where our shops for working are. Hence enthusiasts and professionals come here to get their formerly ordered parts installed and showmen come to get their detailing done.
7. Company Strategy Online company strategies: Search engine: our online company has a large database of parts and customizations which we want our customers to be able to easily access and search through. Our search engine is designed to be useable for both those who specifically know what part or item they are looking for and for those who only have general ideas about what they want he modifications to do. Classified: We work in conjunction with many dirt bike part makers. We use classifieds to allow customers to find the parts that these other companies make and then order them through our website. This allows customers to easily find all the parts and customizations they want and order them through one website, regardless of where they were made. E-mail: our online service includes e-mail to allow our customers an easy way to interact with us. They can use this feature to ask questions, gather more information, and order services.
8. Company Strategy Storefront company strategies: Article/Magazine marketing: In this strategy we write articles related to dirt bikes and then publish them through magazines we have connections to. We focus our articles on new dirt bike trends, the purpose of various special parts, and socially related issues like how dirt bike modifications can help a bike be more ‘green.’ This helps to build our credibility and advertise our services. Trade show marketing: Being as we often service customers that show their bikes in trade shows we use this as a marketing strategy. We sponsor various bikes or showmen that we have serviced in order to add to our public appearance. We also attend these shows to keep up to date on the latest fads in dirt bike design. Market niche focus: We are a very specifically focused company. We do our best to always focus on our custom parts and detailing. We also tend to be very localized and do most of our service through our storefront. This allows us to get very good at what few things we focus on and to get to know our customers and customer types very well.
9. References Design & Promote. (2009, Nov.) The Many Types of Marketing. Retrieved Sep. 20th, 2012, from:http://www.designandpromote.com/the-many- types-of-follower/ Laudon, K. and Laudon, J. (2012). Management Information Systems: Managing the Digital Firm. New Jersey: Pearson Education Types of Marketing Strategies. Retrieved from http://www.public.iastate.edu/~sjwong/pdf540/leader_follo wer_strategy.pdf