Easy Budget Parking Near Heathrow Airport After Digital Transformation

1. Easy Budget Parking Near Heathrow Airport After Digital Transformation Heathrow is in the middle if undergoing a digital transformation, says Simon Chatfield, the man at the helm of the project. This might make it easier for passengers to secure budget parking near Heathrow Airport, all from their laptop or smart phone. The airport's main aim is to make passengers' experiences personalised. However, the challenge is that there are 200,000 passengers that currently go through Heathrow. These essentially remain anonymous as they only spend a few hours at the airport, and in a hurry. While at the 2016 Adobe Summit, Chatfield delivered a summary of the plan during a Q and A session. These were the main points he mentioned: The Hurdle Chatfield said: "Fulfilling these transformational goals entails finding new ways of delivering better personal customer experience. From a marketing perspective, the main challenge has been to get closer to our customers. "In the entire history of the airport, we've had no need to know our customers any deeper," said Chatfield. "We have no clue who will be coming tomorrow or who just left today. What we are trying to do is to make people aware of our brand and to be

2. involved right from the point they decide they will be flying. That might mean going to our website; installing a Heathrow Airport app on their smart phone or tablet; or getting on our loyalty scheme." With the state of things, like scarce cheap Heathrow Airport car parking, there is a need for management to see the bigger picture. For example, once the transformation is rolled out and it successfully reels in more passengers, how will it affect those looking for budget parking near Heathrow Airport? Starting From the Top Down According to research conducted by Econsultancy into the interaction between organisational structure and resourcing, 27 out of 100 businesses name the lack of board involvement as one of the main barriers that slow down digital progress. But for Heathrow, the story is different. The airport’s board is actively participating in the transformation and this has made progress speedier. Things started with a working group, and a new position for a Director of Service Transformation evolved from there. Single Passenger View The need to capture the profile of every single traveller that comes onto the airport is essential. But achieving this with passengers who only spend short times at the airport is a challenge. The situation is made worse by the sheer number of Heathrow's partners running different complementary businesses like retail, parking, restaurants, etc. The solution, management has found, lies in assigning unique IDs to each and every person that comes to the flight hub. By so doing, the airport will be able to gather data once someone uses a service like booking, logging into the Wi-Fi, or tries to get on a program that offers money off long stay Heathrow airport car parking. In the grand scheme of things, the frontline airport workers will use that information to provide better and customised services to passengers, including budget parking near Heathrow Airport.