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Highland Bowl

Highland Bowl. Highland Bowl. Established in 1959 Location - 9 th Street Corvallis 20 Lanes Tournaments/Leagues Ladies (Mon.)/Gentleman (Wed.) Night - $1.50 bowling. Reasons Behind Recommendations… Competition!. Memorial Union Bowling Lakeshore Lanes , Albany Carmike Cinema

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Highland Bowl

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  1. Highland Bowl

  2. Highland Bowl • Established in 1959 • Location - 9th Street Corvallis • 20 Lanes • Tournaments/Leagues • Ladies (Mon.)/Gentleman (Wed.) Night - $1.50 bowling

  3. Reasons Behind Recommendations… Competition! • Memorial Union Bowling • Lakeshore Lanes, Albany • Carmike Cinema • Ninth Street Cinema • Golf City Par Three • Trysting Tree • Osborn Aquatic Center, Water Park

  4. Market Analysis

  5. Market Analysis

  6. Target Markets • 3 Target Markets • League Bowlers • Families • Casual Bowlers

  7. Target Markets • League Bowlers • Families • 35-50 years-old • Married with two children • Household income $40,000-$75,000 • ~6000 families in Benton • ~3000 families in Corvallis • “upward bound”

  8. Target Markets • Casual • 16-35 years-old • Singles/Couples • Less than $50,000 • ~16,500 Benton County • ~12,000 Corvallis • “up and comers” • “young influential's”

  9. Recommendations • Increase marketing • Print, Social Media, OSU Athletic Events • Update Website • Renovations

  10. Marketing Budget • Print Media– $2,580 • Athletic Events – $2,500 • Website – $0.00 • Social Media – $0.00 • Total: $5,100

  11. Advertising through OSU Athletics • Signage at sport facilities • ReserStadium • Goss Stadium • Gill Coliseum • Fan Fair presence at home football games • Print Ads in gameday programs

  12. ReserStadium Ribbon Board Display Static Panels Goss Stadium Outfield Sign Gill Coliseum DLP Rotational Signage Total Investment $10,000 Signage at Sporting Facilites

  13. Fan Fair • Carpet bowling at Fan Fair – Parker Plaza • Vendor spot under Spider • 2010 Football Season: September 18th - December 4th Total Investment - $2,500

  14. Print Advertisement • Game Programs • Ticket backs advertising • Posters Total Investment $3,500

  15. Other Forms of Advertisements… • OSU Survival Kit • Barometer • Wednesdays & Thursdays • $460/term • Gazette Times • 13 week run • $1,200 • Radio Spot

  16. Update Website • Highlandbowl.com needs a facelift! • Currently website outdated/boring • Hire senior student from Computer Science department at OSU to design website • Tyler De Adder, adviser in Electronic Engineering and Computer Science department • Helps students find internships • Send out mass e-mail to senior students

  17. Internship • Select intern by April 1st, 2010 • Complete website by end of June 2010 WebDesignInternship!! Design a new and improved web site for Highland Bowl! Internship approved for credit hours! Contact Tyler De Adder (541) 737-4855 E-mail: Tyler.DeAdder@oregonstate.edu

  18. Social Media • Create MySpace, Facebook and Twitter page • Wi-Fi so employees can update the pages daily • Include daily specials and promotions • When it’s dead make updates to get people in

  19. Renovations • Paint interior and exterior walls • Replace carpet • Add projection screens • Update bar area • Redo restrooms

  20. Interior/Exterior Paint • Outdated color/chipped • Gives fresh new look inside/outside Highland Bowl • Estimates from local companies • Fitzpatrick Painting Inc. • Cavalier Painting Inc. • Top Dawg Painting Company

  21. Flooring • Replace all carpeted areas • Estimates • Home Depot • Bidwell Roy a Installation (Albany)

  22. Timeline • 2010 • Website – April-June • Paint/Carpet – June-August • Football Games – September-December • 2-5 years • Party Lanes • Bathrooms/Bar • Athletic Events – Print • 5+ years • Add-ons (Party room, Game room, etc.) • Athletic Events – Sport Facilities

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