2009 Webinar Series Energy Efficiency Concepts, Considerations and Solutions

1. 2009 Webinar SeriesEnergy Efficiency Concepts, Considerations and Solutions Introduction to Cisco Solutions March 26, 2009Rob AldridgeCisco Systemsmrgreen@cisco.com

2. Climate Change is the Most Pressing of Issues Other Issues Cannot be Ignored 1MW Data Center 177,000,000 kW-Hr of Electricity 60,000,000 Gallons of Water 145,000 lbs of Copper 21,000 lbs of Lead 33,000 lbs of Plastic 73,000 lbs of Aluminum 12,000 lbs of Solder 377,000 lbs of Steel 32,000,000 kW-Hr of Primary Energy 10 years; Tier 4; Power, Cooling, Racks, and IT equipment; not included building; includes 2 x IT refresh Source: Paul Marcoux, VP, Engineering, Cisco Sequestration Generation Efficiency Clear and concise language is a necessary component of a productive discussion on Green

3. Consumption: Fixed Assets Production: Energy Utilities • Connected Real Estate • Connected Urban Development • Smart Grid • Utility Demand Response Wide Area Networks Data Centers Branch & Campus Management BackboneApplication Delivery VirtualizationUnified Fabrics Wide Area Applications Multi-Service Chassis Planning Tools Advanced Services Collaboration, Measurement, Monitoring, Management Technology Application AreasMapping the Network to Sustainability

4. Networked SustainabilityLeveraging Network Ubiquity to Measure, Monitor and Manage Cost Emissions Efficiency Total Power Energy Management Dashboards Where Power Goes Ethernet Follows Chief Sustainability Officer:The new role for resource management will need new tools to report on consumption and costs

5. Energy Efficient Data Center Solutions What can be implemented today?

6. Cisco Energy Efficient Data Center SolutionsIncremental Efficiency Gains Across Infrastructure

7. Application Delivery and Firewall ServicesUsing service modules to remove appliances 200 200 200 200 200 200 200 200 200 200 Each new logical server group added requires 1200 Watts incremental for appliances to provide SSL, load balancing and firewall services Bringing these services onto the network using service modules adds 800 Watts incremental loading for up to 250 Logical Server Groups (contexts) Logical Server Groups 1 Group = 1200 Appliance Watts 1 Group = 1200 Appliance Watts 1 Group = 1200 Appliance Watts 800 Watts 250 Logical Server Groups

8. Cisco DCIT: Storage Utilization Use CaseSetting Utilization Policies through SAN Consolidation ~2 PB’s Storage ~10 PB’s Storage Multiple SAN Islands Isolated Fabrics Over-provisioned Power & Cooling Inter-vSAN Routing Virtual Fabrics Targeted Power & Cooling 32% 36% 68% 64% TapeSAN TapeSAN 2005 Today Common Physical Fabric MDS MDS SalesSAN MDS MarketingSAN MDS SalesSAN MarketingSAN MDS MDS HRSAN HRSAN IVR

9. Real-Time Visibility of Power Systems via IP

10. Building System Convergence Potential for Energy & Material Savings Lighting Elevators 24/7 Monitor Fire Energy High-Speed Internet Wireless Tenant Services and Technologies VPN Building Services and Technologies IP Telephony HVAC- Sensors Audio and Video Conferencing Video surveillance Visitor management Access Interactive media Digital signage

11. Driving Efficiency into the Data Center Operation Where Cisco can help today… Products Solutions Services Best Practices • Virtualize and Consolidate • Benchmark • Assess Technology • Assess Organization • Define Scope • Set Realistic Goals • Share Practices Data Center Advanced Services: Facilities Assessment Efficiency Assessment Architectural Assessment Carbon Accounting Cisco works in partnership to provide Facilities and Efficiency Assessment Services Storage: Consolidation Increased Utilization Virtualized Services: Server: Unified Fabrics Power Management Cisco Data Center Power Supplies are +90% Efficient (AC) Superior power per work unit performed when measured at the systems level Unified Fabrics allows for LAN/SAN consolidation Energy Infrastructure Efficiency Utilization Cost

12. Cisco Energy Management Services 932 Cisco Data Center Energy Discovery “You can’t manage what you can’t measure.” Quantify and Categorize Assets to build TCO/ROI Model Energy Management Assessment Formation of Energy Management Strategy Cisco Energy Management Implementation Establish IP-based Energy Management at Scale

13. Potential Energy Saving (PES) Architectural Assessment Delivers Recommendations to Improve Operative Efficiency Across All Data Center Systems Consider this is one small Data Center at 144 kW Load implementing only 6 recommendations MainFrame LO, DCiE 50.5%, PES $30,648 Managed Services, DCiE 61%, PES $141,500 MidRange LO, DCiE 43.3%, PES $84,214 TOTAL PES $ 256,000 / year Customer Production Data Center – Jan 2009 Case Study Under Development – CA Advanced Services

14. Increase Efficiency Across Your Data Center Implement Energy Management Management Strategy Formed Value Energy Discovery Efficiency

15. Efficiency Assurance Program launch here

16. Cisco Gold Certified Partner • Cisco Specializations • Data Center Networking Infrastructure • Unified Communications • Wireless • Routing & Switching • Security • Partnerships with leading technology manufacturers • Sun Microsystems Executive-Level Partner • Symantec Platinum Partner • VMware VIP Enterprise Partner • HP Elite Partner • Hitachi Data Systems Solutions Alliance Partner • IBM Premier Partner • Microsoft Gold Certified Partner

17. Questions & Answers Thank You!