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How to Fundraise From Individuals: An Introduction

How to Fundraise From Individuals: An Introduction. Foundation Center April 19, 2010 Sandra Renner, MSW, CFRE Renner Consulting. Individual Giving. Any gift from an individual Cash, in-kind, sponsorship, etc. Through any method Annual giving, special gifts Your definition. Why start.

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How to Fundraise From Individuals: An Introduction

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  1. How to Fundraise From Individuals: An Introduction Foundation Center April 19, 2010 Sandra Renner, MSW, CFRE Renner Consulting

  2. Individual Giving • Any gift from an individual • Cash, in-kind, sponsorship, etc. • Through any method • Annual giving, special gifts • Your definition

  3. Why start • Individuals give more than 80% of all charitable dollars • Unrestricted • Long term value, loyalty • Spread the risk

  4. Why individuals give • Emotional decision • Want to make a difference • Change • Connectedness • Are involved • Have personal relationship

  5. Benefit their community • Recognition • They were asked

  6. What else do we know about donors? • Some distrust of charities • Want to know how their money was spent • Want to know accomplishments • Measurable results • Want prompt, personal thank you • Don’t want to be always asked

  7. Recent Donor Studies • 46% of donors studied stop giving because of failure to communicate • Want to know the leaders • Online donors are as valuable as mail donors • Communicate within 3 months of first gift

  8. Today’s environment • High tech • High touch • Personalization • Individual control • Rapid communication and dissemination

  9. Getting Started • Case • Data base • Policies and procedures • Registration

  10. Recognition • Stewardship • Resources

  11. Finding Donors • Look within • Board • Volunteers • Donors- cash and in-kind • Vendors • Clients • Partners

  12. Capture data from every interaction • Events • Website • Open House • Tours • Meetings • In-kind donors

  13. Think Broadly and Creatively • Who cares about what you do? • Clubs and organizations • Businesses • Foundations • Other nonprofits

  14. Obtaining a mail list • Pros and cons • Trading • Sharing • Use other’s mail

  15. Engage and Cultivate If you want money, ask for advice. If you want advice, ask for money. Planning helps

  16. Try to “touch” donors every other month or more • Consider segmentation • Track responses

  17. Communication Vehicles • Newsletter • Annual report • Special letters • Press clippings • Events • Thank you letter/call

  18. Updates • Meetings/visits • Open house/tour • Surveys

  19. Ways to Ask • Direct mail • Email • Website • Person to person • Telephone

  20. Some Strategies • Annual campaign • Volunteer led • Gift clubs • Challenge gifts • Web campaign • Social media

  21. Remember Stewardship Personalization Segmentation Evaluation

  22. Thank you! Sandrarenner@verizon.net 301-515-0262 www.rennerconsulting.net

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