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National E-books Observatory: Transforming E-book Access and Business Models

Join us for a workshop to discuss the results of the first user survey and explore the challenges and opportunities in the e-books market. Discover how the project aims to license relevant e-books and evaluate their use in higher education. Let's work together to create appropriate business and licensing models for e-books.

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National E-books Observatory: Transforming E-book Access and Business Models

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  1. Workshop Agenda • Update on the project • JISC E-books UK Roadshow • Group activity • Results of the first user survey • Any thoughts?

  2. The national e-books observatory

  3. Why the project? E-book pricing models are not satisfactory (64%) There is too little choice of e-book titles (62%) E-book access models are not satisfactory (53%) Publishers are not making the right textbooks electronically available on the right terms Different selling chain What business models? What licensing models? Don’t know enough about e-book users

  4. Project Aims • license collections of e-books that are highly relevant to UK higher education taught course students in four discipline areas: • Business and Management studies • Engineering • Medicine (not mental health or nursing) • Media Studies • evaluate the use of the e-books through deep log analysis and to asses the impact of the ‘free at the point of use’ e-books upon publishers, aggregators and libraries • transfer knowledge acquired in the project to publishers, aggregators and libraries to help stimulate an e-books market that has appropriate business and licensing models

  5. Why the DLA study? • map the virtual user in real time so we can see the impacts very quickly and make changes according to the data – if we see that the users are not using the e-books we can find out why and make appropriate changes. • allow us to base future decisions on real data, on a real understanding of what our users needs are. • identify best practice in terms of promotion, discovery, access models – institutions can experiment themselves with different promotional methods and watch the effects. • opportunity to get the business, licensing and pedagogic models for e-books right from the very start, rather than seek to review and correct with the benefit of hindsight. • allow us to really connect with the users as knowledge of what they are doing, who they are, how they use e-books and what they want will improve the services provided to them

  6. Where we are now MyiLibrary 75% 74% 40% Ovid

  7. JISC E-books UK Roadshow

  8. Librarians and their views 12 workshops 250 librarians from 131 institutions

  9. Librarians and their views • I believe that my library should cover the costs to provide students with access to their course texts online, free at the point of use. • 90% of librarians agreed with this statement • I believe that my library should provide students with access to their course texts online, but that the costs should be shared between the library, the department and the student. • 7% of librarians agreed with this statement • I believe that my library should provide students with access to their course texts online, but that the library should not have to pay and students should be charged. • 3% of librarians agreed with this statement

  10. What is your utopia for the future of e-textbooks? The textbook should be in whatever form staff and students require, at anytime, in any format. You only have to buy it once and you always get multiple concurrent usage. There is an automatic free replacement of new editions and the old edition is placed in a central archive accessible for free by all education institutions. You can choose what platform you want to access the titles on but all titles will be available on all platforms. All platforms will have the same adopted standards and accessible versions will be available for all titles and audio versions. Staff and students can personalise the functionality of the platforms and integrate e-books with their VLE’s easily and quickly. Everything will have excellent metadata and everything will be interoperable, seamless and easy to use.

  11. What is your utopia for the future of e-textbooks? The e-book in the future will be content aggregated from a variety of formats and with a multi functional purpose that is not centred around reading but around interactivity with the learner – the aim being to provide the learner with all their content needs, in a way that suits their learning styles, the assessment requirements of the course they are on and the personalised, easy to use interface that fits with their lifestyles.

  12. What is your utopia for the future of e-textbooks? There will be an internet price comparison website with a checklist of business and licensing options for librarians to choose from. You will simply select what you want, on what platform, add it to your shopping cart and directly download the quality assured metadata (that is available in the same place) into the library catalogue. The interface will be standardised so staff and students know how to use it and the terms and conditions of use will all be the same too.

  13. What is your utopia for the future of e-textbooks? All e-textbooks will be open access or part open access!!!

  14. Group Activity At each workshop, after coming up with their utopias, the librarians were asked to come up with their top 5 drivers that would help reach their utopias…… I have identified the 10 most popular drivers and ranked them according to the number of times they were mentioned at the workshops. I would like you, in your groups, to stick the drivers on the purple sheet in the same ranked order….essentially which drivers do you think librarians said were the most important out of the top 10? The group that gets it right, or closest will win……..

  15. Better Technology Student Expectations Publisher Buy-In Updated Teaching Styles Standardisation of Standards Author Buy-In Budgets Space New Business Models Open Access The correct answer….

  16. Initial benchmark against which to measure changes as the JISC national e-books observatory project progresses. The survey was circulated to the 127 HE institutions participating in the project and gathered information on current user awareness, perceptions and attitudes towards e-books. Over 20,000 responses were received to the survey making it one of the largest e-book surveys ever undertaken. User Survey

  17. User Survey – The Headlines • 60% of respondents use e-books • 45.8% find e-books through their library, 42.6% find them free on the internet • 38.6% user spend more than 20 minutes reading online • 54.7% dip in and out of the e-books, 8% read a whole chapter, 5.8% read the book • 75.9% of staff were aware of the e-books licensed as part of the JISC project • Students are borrowing books from friends and through the library more frequently than purchasing them – 40% as opposed to 3%

  18. Your thoughts? • Keep up to date at www.jiscebooksproject.org • Caren Milloy – c.milloy@jisc.ac.uk

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