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Make icons make sense Solving symbols for global audiences

Make icons make sense Solving symbols for global audiences. Patrick Hofmann UX Designer • Sydney. Tasarımı anlaşılır semboller Solving symbols for global audiences. Patrick Hofmann UX Designer • Sydney. Günayd I n!  My name is Patrick Hofmann

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Make icons make sense Solving symbols for global audiences

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  1. Make icons make senseSolving symbols for global audiences Patrick Hofmann UX Designer • Sydney

  2. Tasarımı anlaşılır sembollerSolving symbols for global audiences Patrick Hofmann UX Designer • Sydney

  3. GünaydIn! My name is Patrick Hofmann I studied technical writing but have spent most of my career as a technical illustrator, visual interaction designer, and now a user experience designer in Sydney I like icons Patrick Hofmann ?

  4. Let’s have fun!  We have a lot of material to cover in the next 40 minutes Please try not to talk while I’m talking, or…

  5. Let’s have fun!  We have a lot of material to cover in the next 40 minutes  Please try not to talk while I’m talking, or…  I’m joking! Ask questions, heckle me, whatever...

  6. Gündem 1Guessing game 2Simplification 3Distinction 4Landmarks 5Age groups 6Logos

  7. Guessing game 1

  8. Guessing game 1

  9. Guessing game 1

  10. Guessing game 1

  11. Guessing game 1

  12. Guessing game 1

  13. Guessing game 1

  14. Guessing game 1

  15. Guessing game 1

  16. Guessing game 1

  17. Guessing game 1

  18. Guessing game 1

  19. Placement and context What is this? Pointingupward? Signallingimportance? Directingmovement?

  20. Placement and context What is this? On a flag? On a calculator? In a screen interface? On a building? On a medicinebottle?

  21. Placement and context What is this? On a shoppingmall map? On a food packageor recipe? On a mobilephone?

  22. Placement and context What is this? On a machinedial or knob? On a milk cartonor bottle? On a browser?

  23. Placement and context What is this? In a hardwarestore? In the margin ofa user guide? In a cartoon abovesomeone’s head?

  24. Important factors forany icon  Familiarity  Placement  Context  Juxtaposition  Simplicity Distinction

  25. Even more important: testing!  Field studies  Focus groups  In-lab and remote usability testing  Surveys  “Dogfood” % Experiments Call reception

  26. Simplicity 2

  27. Simplicity 2

  28. Simplicity 2

  29. Simplicity 2

  30. Simplicity 2

  31. Distinction 3

  32. Distinction 3

  33. Distinction 3

  34. Landmarks 4

  35. Bank

  36. Hospital

  37. Stadium

  38. Business

  39. Place of worship

  40. 5 Age groups

  41. Why are age groups important to consider? The social information age has expanded our range of users A 6-year-old and a 96-year-old both use the same product We use visuals that do not satisfy all age groups -- especially younger

  42. Studying younger users  Conducted a series of tests with 5- to 15-year olds in the US, Canada, Switzerland, Australia and New Zealand  Asked children to sketch specific items or concepts  Presented a seriesof “flash cards” to determine their interpretation and overall preferences  Here are the outcomes

  43. Television

  44. Telephone

  45. Movie listingsor video files

  46. Music files/ audio streams

  47. Write

  48. Saving a file

  49. The impact of age groups on our work  As technology expands, our audiences expand As we localise or internationalise our icons, we must look at age  Like our users, our icons grow old as well  Test, test, test -- any way you can

  50. 6 Logos

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