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THE LAST FRONTIER LOCAL and MOBILE SEARCH Take advantage with…. “ InterCircle Marketing”. How to take advantage of search engines for your local business. Who we are and why you should care. Add picture and logo.
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THE LAST FRONTIER LOCAL and MOBILE SEARCHTake advantage with… “InterCircle Marketing” How to take advantage of search engines for your local business.. www.InterCircleMarketing.com
Who we are and why you should care. • Add picture and logo • InterCircle Marketing a Division of KTE Enterprises, Inc. which was started in 1998 by Tony & Kathy Edwards. • InterCircle Marketing is a Marketing and Internet Marketing company specializing in Website Design, Local/Mobile, Article, Email and Video Marketing as well as assisting companies with SEO and company exposure. www.InterCircleMarketing.com
Today’s business owners are faced with an enormous problem Why? • Search results are dominated by large corporations and major chains • Lack of knowledge to develop a web campaign • Belief they can’t compete on an economical basis • Inability to make transition from traditional advertising medium www.InterCircleMarketing.com
Before the Internet: Staying connected meant advertising with: • Phone Directories • Newspaper • TV • Direct Mail • Telemarketing • Print Ads • Word of Mouth www.InterCircleMarketing.com
Times are rapidly changing Traditional advertising mediums are losing their effectiveness Phone Directory Newspapers TV Telemarketing Direct Mail Print Ads E-Mail Where is yours? Declining Rapidly DVR/TiVo Do Not Call List 1%-2% Yield Rising Costs Spam Software www.InterCircleMarketing.com
The statistics are astonishing • 1 Trillion — Number of web pages in the world1 • 50% — Small businesses are without a website • 78% — Households have two or more computers2 • 82% — Local searches result in offline action3 • 0% — Without a web presence, you have 0% chance in connecting with local consumers performing online searches 1 Google July 25,2008 2 2007 Market Report by Jupiter 3 Study by Comscore Networks (Click Z August 2nd, 2007) www.InterCircleMarketing.com
Having a website isn’t enough Search optimization companies are far too expensive for most local businesses! How do people find it? How do you drive trafficto a website? Are you satisfied with your current web presence? www.InterCircleMarketing.com
Consumers are Talking about and Reviewing YOU! www.InterCircleMarketing.com
Local Search – A New Opportunity • 71% of all American adults use the Internet. • 91% of all Internet users use a search engine to find information. • Over 50% of all purchases are preceded by an Internet search. • 30 percent of all search queries contain a city, state or zip code. • There are 2.6 billion local searches a month. • What does this have to do with you? • You don’t need a website! (Although having one helps) www.InterCircleMarketing.com
Why Mobile? There are 5 billion plus cell phone users vs. only 1.8 billion Internet users (almost 3x in market size.) Of these users, 51 Million use smart phones. There is a fundamental shift in how people are communicating. Text open up rates are 95% www.InterCircleMarketing.com
Not to mention… • 73% of new mobile phone buyers report that text messaging is the most important feature on their phone • The typical mobile phone user now sends more text messages than mobile phone calls • Gen Y and Z consider e-mail passe’. • In fact, some universities have stopped distributing e-mail accounts. • You can buy traffic for .02 a click! www.InterCircleMarketing.com
Geo-targeted campaign placement on major search engines www.InterCircleMarketing.com
Standing Out! www.InterCircleMarketing.com
Provide access to potential customers through Google and Yahoo maps www.InterCircleMarketing.com
Provide access to potential customers through Review Sites www.InterCircleMarketing.com
Our Services • Set up local listings • Make sure all elements are in place to get top placement on Google. • Get Citations. • Get Reviews. • Mobilize your business • Set up Text Messaging www.InterCircleMarketing.com
Review Process www.InterCircleMarketing.com
Simple! Our Process 1) REVIEW CARDS GIVEN TO CLIENTS - Print Review cards to give to your clients so that they can submit honest reviews on your product, service or performance. These stamped postcards are mailed directly to the Local Search Dominator headquarters for publication. 2) REVIEW CARDS PUBLISHED ON WEB - Review cards are scanned and also entered electronically on the web. These reviews are distributed through a variety of review sites (such as Google Local) so other consumers can find you when they are looking for a service provider. 3) REVIEW CARDS MAXIMIZE YOUR VISIBILITY - Reviews published on on-line review sites maximize your company's visibility, credibility and SEO results. The more reviews you have, the better your results. www.InterCircleMarketing.com
A Comment on the Economy • When times are bad for the economy, it can be a great time to start a business. In fact, 16 of the 30 companies that make up the Dow industrial average were started during a recession or depression. These include Procter & Gamble, Disney, Alcoa, McDonald's, General Electric and Johnson & Johnson • These economic times are an opportunity. Companies that make it will end up with a larger market share than when they started. • How does one take advantage of the opportunity? By being known—how does one get known? Marketing and promotion... • Without promotion something terrible happens...nothing! ---PT Barnum www.InterCircleMarketing.com
