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Deindividuation

Deindividuation. Citation Information. This excerpt comes from Russell Spears’ Social Identity Model of Deindividuation Effects. Social contagion. Mob behavior is infectious. What others do we tend to do.

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Deindividuation

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  1. Deindividuation

  2. Citation Information • This excerpt comes from Russell Spears’ Social Identity Model of Deindividuation Effects

  3. Social contagion • Mob behavior is infectious. What others do we tend to do. • So next time Mom says: “If your friends all jumped off a bridge, would you?” You can say, “Yes, and so would you.”

  4. This is due to DEINDIVIDUATION Definition: When an individual’s identity is replaced by the goals and actions of the group.

  5. Deindividuation Involves: • A loss of personal responsibility • A lack of concern for consequences • Diminished self-awareness • A heightened sensitivity to the emotions of the group • Anonymity (being anonymous)

  6. Reducing Anonymity When a person is identified as an individual he will be less likely to be aggressive or commit antisocial acts (acts that violate social or legal rules)

  7. Example 1 • People given an opportunity to deliver electric shocks to strangers gave twice the number of shocks when their identities were concealed

  8. Example 2 • Children trick-or-treating were found to be less likely to steal easily grabbed candy when asked their names • (Note: people in costumes in general are more likely to act in antisocial ways that are unlike their usual behavior.)

  9. Questions to consider: • What factors may have contributed to the mob’s potentially antisocial behavior in To Kill a Mockingbird (hint: look at pages 151-154)? Please find at least two specific examples from the text. • What enabled the mob to rediscover their individuality?

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