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DIY CROWDFUNDING

DIY CROWDFUNDING. Crowdfuture : Rome 2013. Tim Wright. Do It Yourself Crowdfunding. Definition The process of a crowdfunder not placing their campaign on any of the recognised crowdfunding platforms and choosing to run it themselves typically via their own online presence.

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DIY CROWDFUNDING

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  1. DIY CROWDFUNDING Crowdfuture : Rome 2013 Tim Wright

  2. Do It Yourself Crowdfunding Definition The process of a crowdfunder not placing their campaign on any of the recognised crowdfunding platforms and choosing to run it themselves typically via their own online presence. This is not the same as “white-labeling”

  3. Early Exponents • Brewdog Started before the availability of platforms • App.Net Mavericks and independent • Lockitron Rejected by a platform • Star Citizen Follow on from a platform fund

  4. Brewdog

  5. Lockitron

  6. Key Drivers • The increasing number of successfully crowdfunded projects • A desire to maximise returns by avoiding the costs associated with using a platform • Increasing restrictions on many crowdfunding platforms • The perceived decreasing advantages of discoverability on a major platform as they become more crowded • Lower cost and higher availability of tools to enable it • Integrates into digital business models

  7. When DIY is Chosen • Having a significant established “crowd asset” • Serial project – iterations • Project has distinctive/niche characteristics • Lack of availability of suitable platform/National • Need for Flexibility/Customisation • Moving from Crowdfunding to e commerce • Otherwise excluded

  8. Low, Flexible & Non Strategic, DIY Zone Required Flexibility Low High TARGETS Decision Threshold High, Inflexible & Strategic, Significant Social & Relationship capital High Skills, Deep Resource Little Social & Relationship capital Low Skills, Little Resource AUDIT Using The TAMP Process

  9. The Risks and Considerations • Visibility Will you get it? • Diligence How sure are you? • Trust • Who are you? • Skills • Do you have them?

  10. The Tools Four main types: • Plug-ins and Themes • Discrete Platforms • Open Source • Self Builds

  11. The Future Landscape We predict that the sector will continue to grow as: • Popular crowdfunding platforms become increasingly crowded • Platforms become increasingly restrictive in listing rules • The value of crowd assets are increasingly recognised • Crowdfunding continues to become a familiar

  12. Growth Points • Follow on or second funding rounds • Products & services with an incremental development path • Larger brands who wish to leverage their established “crowd assets”

  13. The Report Will Be Released Wednesday 23rd October Available at: www.twintangibles.co.uk Price: £ 9,99 Questions Contact: tim@twintangibles.co.uk +44(0)7717 714 595

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