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# ComePlaySA

# ComePlaySA. Our Partner. Centro is an organization that was created to accommodate downtown’s growing residential population, enhance its office and retail market and position downtown as a premier convention and visitor destination. WHY DOWNTOWN MATTERS….

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# ComePlaySA

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  1. #ComePlaySA

  2. Our Partner • Centro is an organization that was created to accommodate downtown’s growing residential population, enhance its office and retail market and position downtown as a premier convention and visitor destination

  3. WHY DOWNTOWN MATTERS… Downtown is a symbol of:• Community economic health• Partnership between the private and public sectors • Local quality of life• Community pride• Community history

  4. Our MISSION • To CREATE a social media movement that will encourage San Antonians to live, work and play in Downtown San Antonio • To INFORM San Antonians of options and various events within the downtown area • To ENHANCE the relationship between San Antonians and San Antonio beyond Fiesta and other flagship events currently tied to San Antonio

  5. Our strategy • To utilize social media vehicles to create a marketing campaign designed to highlight Downtown San Antonio venues, destinations, activities using key local celebrities and stakeholders • To take a general hashtag and turn it into a staple for events across San Antonio in the future

  6. Our Communication plan • Targeted campaign dates 11/1-12/8 • Management of social media vehicles • Calendar of events • Local Celebrities and Key Downtown SA stakeholders tweets, Instagram, and Facebook posts using common thread #ComePlaySA

  7. #ComePlaysa

  8. Results • Nearly 300 likes on Facebook • 14 followers on Twitter • 5 followers on Instagram • Continuous effort from Centro after 12/8/2014 • Social Media Efficiency • Help Centro make posts more robust, descriptive, and directive to encourage participation • Engagement • Keep the movement going with the help of colleagues, business partners and friends • Adoption of #ComePlaySA across the city of San Antonio NEXT STEPS

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