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The American 1950s and 1960s: Social and Cultural Revolution Examined

Explore the social and cultural shifts in the U.S. during the 1950s and 1960s, from Eisenhower's "Modern Republicanism" to JFK's Camelot years and Cold War struggles.

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The American 1950s and 1960s: Social and Cultural Revolution Examined

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  1. 1950s & 1960s American History II - Unit 6 Ms. Brown

  2. Review • What was Eisenhower’s “Modern Republicanism?” • Gov’t should be conservative with money and liberal with social issues • What evidence supports the statement: “Popular 1950s culture emphasized conformity.” • Suburbia – houses and families looked the same • Pressure to conform to traditional gender roles (TV, advertising…) • Standardization and consistency across businesses and franchises • Discouraged rock’n’roll and Beat Movement • How did the Beat Movement and rock’n’roll music rebel against traditional 1950s culture? • The beatniks expressed literary nonconformity by rejecting superficial 1950s values, experimenting with drugs and alternative religions, and portraying human life realistically • Rock’n’roll music focused on “rebellious” themes including fast cars, young love, and teenage angst; the music was criticized by the older generation for being too wild and inappropriate. • Both subcultures were popular among teenagers and young adults

  3. 6.2 – JFK’s Presidency

  4. Election of 1960 • Election climate… • Economy struggling • Space Race in full force (Sputnik launched in 1957) and USSR developed long-range missiles – is the US falling behind the USSR? • High Cold War tensions – U-2 Incident (1960), Cuba aligned with USSR • Democrat – John F. Kennedy • MA Senator, promised to “get America moving again • Republican – Richard Nixon • Current VP, wanted to ride Eisenhower’s popularity

  5. Election of 1960 • JFK nailed the 1st televised debate • Sept. 1960 - JFK looked and spoke better than Nixon even though Nixon was more experienced • Televised age affects politics – “That night, image replaced the printed words as the natural language of politics.” – journalist Russell Baker • JFK supported civil rights • Oct. 1960 - MLK jailed in GA for breaking segregation laws and sentenced to moths of hard labor • Eisenhower refused to intervene, Nixon took no position • JFK phoned MLK’s wife to express sympathy, Robert Kennedy negotiated with the judge to release MLK on bail • Garnered the African American vote to carry the South and Midwest • 35th POTUS – JFK • VP – Lyndon Baines Johnson (LBJ)

  6. The Camelot Years • Nickname for JFK’s time in the White House when the First Family was basically American royalty • JFK loved for good-looks, charm, and wit • Jacqueline Kennedy – young, beautiful, elegant, fashionable, captivated American public and idolized by women • Made the White House glamorous by inviting many artists and celebrities to visit • “The best and the brightest” advisors compensated for JFK’s lack of experience – relied most heavily on his younger brother Robert Kennedy as Attorney General

  7. JFK and the Cold War • JFK’s criticized Eisenhower and Republicans for… • Relying too heavily on nuclear weapons • Threatening to use nukes over minor conflicts • Allowing communism to spread to Cuba (too close to US) • JFK’s administration developed the flexible response policy – JFK’s defense strategy to fight a non-nuclear war • Increased defense spending on traditional military forces (non-nuclear forces) – army and navy • Created the Special Forces aka the Green Berets • Tripled the overall nuclear capabilities of the US (just in case)

  8. Communism in Cuba • 1959 – Cuban revolutionary leader Fidel Castro led the rebellion to overthrow Cuban dictator – promised to rid Cuba of poverty and inequality • US suspicious but recognized new gov’t • 1960 - Castro declared Cuba communist and welcomed aid from USSR • Land was nationalized (put under gov’t control)  US instituted economic trade sanctions

  9. The Bay of Pigs • Early 1960 – CIA trained Cuban exiles for a Cuban invasion to overthrow Castro • April 17, 1961 – 1,500 Cuban exiles with support of US military invaded the Bay of Pigs  nothing went as planned • Air strike failed to knock out Cuban air force, CIA reported otherwise • Some troops never reached shore, those that did faced 25,000 Cuban troops and Soviet tanks/jets • Most exiles were killed or imprisoned • JFK looked incompetent, US embarrassed

  10. Cuban Missile Crisis - 1962 • “For a moment, the world had stood still and now it was going around again.” – Robert Kennedy • JFK criticized for practicing brinksmanship, Cuban exiles claimed the Democrats had “lost Cuba” and switched to the GOP • Castro banned all flights to and from the US

  11. Berlin Wall • 1961 – Too many East Berliners were fleeing to West Berlin  Soviets contemplated blockading West Berlin, but decided to build the Berlin Wall made of concrete topped with barbed wire • Berlin Wall contained communism from West Germany, but served as a symbol of communist oppression

  12. Attempting to Ease Tensions • JFK and Khrushchev became aware of the gravity of split-second decisions that separated Cold War peace from nuclear disaster • 1963 - both leaders searched for ways to decrease tensions • the establishment of a hot line between the White House and the Kremlin - enabled the leaders to communicate at once should a crisis arise • US and USSR agreed to a Limited Test Ban Treaty – prohibited the testing of nuclear weapons in the atmosphere, in outer space, or underwater

  13. The New Frontier • “We stand today on the edge of a New Frontier… [Americans should be] new pioneers of uncharted areas of science and space… unconquered pockets of ignorance and prejudice, unanswered questions of poverty and surplus.” – JKF’s broad vision of progress • Wanted to focus on becoming the most scientifically, economically, and socially advanced country in the world • JFK proposed medical care for the aged, rebuilding of urban areas, education aid  all shot down by Republicans and Dixiecrats • Lacked popular mandate – a clear indication that voters approved of his agenda

  14. New Frontier Successes • Growing the economy • deficit spending  stimulate economic growth and lower taxes • Department of Defense received a 20% budget increase to develop new nuclear missiles, nuclear submarines, and the expansion of the armed forces • Minimum wage increased to $1.25/hour, extended unemployment insurance, and provided federal funding to cities with high poverty

  15. New Frontier Successes • Addressing domestic poverty • 1960 – 50M Americans survived on less than $1,000/year  JFK called for a “national assault on the causes of poverty” • Ordered the Justice Department to investigate racial injustices in the South • 1963 - Proposed a civil rights bill to Congress focused on ending segregation

  16. New Frontier Successes • Addressing poverty abroad • Peace Corps – 1961, a program of volunteer assistance to the developing nations of Asia, Africa, and Latin America  mostly recent college graduates acting as teachers, heath aides, agricultural advisers, etc in host countries • Alliance for Progress – a program of economic and technical assistance to Latin American countries (mostly to deter communist influence from Cuba)

  17. New Frontier Successes • Space Race to the moon • 1961 – USSR put first man in space  JFK wants first man on moon • Expanded funding for National Aeronautics and Space Administration (NASA) – new facilities in Cape Canaveral, FL; new mission control center in Houston, TX • July 20, 1969 (over 5 years after JFK’s death) – US puts first men on moon

  18. JFK’s Assassination • Nov. 22, 1963 – JFK and Jackie in Dallas to meet with Texan Democrats, shot while riding in open-air limousine • JFK rushed to hospital, quickly pronounced dead  LBJ took oath of office immediately • Lee Harvey Oswald charged with the assassination of JFK (handprint found on rifle used, dishonorably discharged from Marines, briefly lived in USSR, openly supported Castro) • Nov. 24 – live television coverage of Oswald being transferred between jails when nightclub owner Jack Ruby broke through the crowd and shot/killed Oswald • Nov. 25 – JFK’s funeral

  19. Warren Commission • Bizarre chain of events made some people wonder if Oswald was part of a conspiracy  Warren Commission established to investigate JFK’s assassination • Initially concluded Oswald was working on his own • 1979 – reinvestigation concluded that Oswald was part of a conspiracy – maybe 2 people involved, possible plot by anti-Castro Cuban, maybe a Communist-sponsored attack, etc • LBJ’s responsibility to rebuild the emotionally shattered nation and continue JFK’s work on the economy and civil rights

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