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WEBINAR Reinvent Product Innovation To Revive Your Brand

WEBINAR Reinvent Product Innovation To Revive Your Brand. George Lawrie, Vice President, Principal Analyst. March 7, 2016. Call in at 10:55 a.m. Eastern time. Agenda. Get up to speed with effective new product introductions. Overhaul innovation applications and processes.

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WEBINAR Reinvent Product Innovation To Revive Your Brand

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  1. WEBINARReinvent Product Innovation To Revive Your Brand George Lawrie, Vice President, Principal Analyst March 7, 2016. Call in at 10:55 a.m. Eastern time

  2. Agenda • Get up to speed with effective new product introductions. • Overhaul innovation applications and processes. • To enable product innovation, first simplify, then automate.

  3. Agenda • Get up to speed with effective new product introduction. • Overhaul innovation applications and processes. • To enable product innovation, first simplify then automate.

  4. New product introduction, line extension Source: “Filling The Store Labor Productivity Gap” Forrester report

  5. Spice up your assortment Source: “Planning Your Merchandising Makeover” Forrester report

  6. Retail’s twin value chains: physical and digital Source: “Retool Your Retail Applications To Thrive On Digital Disruption” Forrester report

  7. Understanding item attributes drives private label strategy

  8. Retail item master data quality assessment framework Source: “Retail Foundation Data” Forrester report

  9. Retail item master data quality assessment framework (cont.) Source: “Retail Foundation Data” Forrester report

  10. Retail item master data quality assessment framework (cont.) Source: “Retail Foundation Data” Forrester report

  11. Retail item master data quality assessment framework (cont.) Source: “Retail Foundation Data” Forrester report

  12. Agenda • Get up to speed with effective new product introduction. • Overhaul innovation applications and processes. • To enable product innovation, first simplify, then automate.

  13. Map market opportunities to drive product innovation Source: “Reinvent Product Innovation To Revive Your Brand” Forrester report

  14. Business and technology priorities illustrate insights-to-innovation path Source: “Drive Insights To Innovation” Forrester report

  15. Stitch Fix illustrates how systems of insight aggregate data to drive innovation Source: “Drive Insights To Innovation” Forrester report

  16. Integrate PLM with enterprise applications Source: “Reinvent Product Innovation To Revive Your Brand” Forrester report

  17. Agenda • Get up to speed with effective new product introduction. • Overhaul innovation applications and processes. • To enable product innovation, first simplify, then automate.

  18. Use visual innovation to support design collaboration Source: “Reinvent Product Innovation To Revive Your Brand” Forrester report

  19. Companies with CDOs are more likely to pursue data initiatives Source: “Drive Insights To Innovation” Forrester report

  20. Burberry is on an iterative journey toward digital mastery Source: “Develop A Digital Business Road Map That Drives Innovation” Forrester report

  21. George Lawrie +44 207-323-7690 glawrie@forrester.com

  22. Selected Forrester Research “Big Data In CPG And Retail” Forrester report “Develop A Digital Business Road Map That Drives Innovation” Forrester report “Drive Insights To Innovation” Forrester report “Reinvent Product Innovation To Revive Your Brand” Forrester report

  23. DIGITAL TRANSFORMATION 2016 May 10–11, 2016 • JW Marriott Orlando Grande Lakes • Orlando Your customers, your products, your business operations, and your competitors are fundamentally digital. Both business leaders and technology innovators must transform to a thoroughly digital business or face becoming digital prey. New this year: DIGITAL TRANSFORMATION brings these groups together to help you collaborate and successfully transform your organization. Attendees will learn how the newest digital platforms and emerging ecosystems can accelerate their journey, and we'll identify best practices, ideas, and behaviors.

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