1 / 2

CHOPARD MOBILE WEB CONCEPT # 1 : PREFERENCE TRIGGERED SPECIAL OFFERS

CHOPARD MOBILE WEB CONCEPT # 1 : PREFERENCE TRIGGERED SPECIAL OFFERS. CONCEPT: To present special, targeted offers to site visitors , determined by their preferen ces. TARGETING & DISPLAY RULES:

kuame-howard
Download Presentation

CHOPARD MOBILE WEB CONCEPT # 1 : PREFERENCE TRIGGERED SPECIAL OFFERS

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. CHOPARDMOBILE WEB CONCEPT #1: PREFERENCE TRIGGERED SPECIAL OFFERS • CONCEPT: • To present special, targeted offers to site visitors, determined by their preferences. • TARGETING & DISPLAY RULES: • Tagging: Display notification to users who have indicated a preference for men’sClassic Racing watches. Offers to be targeted based on user-furnished and/or CRM-derived preferences. • Page Views: Display after user has arrived at theeBoutique page. • Frequency: The alert will only be displayed once every two weeks, or until opened. • IMPACT:Visuals will entice users to click on the offer, which will bring them straight to a “Refine by Detail” page. This allows the user to narrow down their search even further, only displaying watches within their personalized parameters.

  2. CHOPARDNATIVE APP CONCEPT #2:NEW COLLECTION UPDATES CONCEPT: To alert customers of the arrival of new collections. TARGETING & DISPLAY RULES: Time to Live: Alert will only be sent once, but users will be able to redeem it later via their inbox. IMPACT: Users are notified about a new collection, and by allowing customers to set up a boutique appointment, Chopard continues to excel in providing a luxury brand experience for all its customers. Chopard Our Valentine’s Day Collection is here! Book your boutique appointment today

More Related