IMS

1. IMS Integrated Media System

2. Team Members Zack Jones – Project Manager Brian Lyssy –Research and Design David Masiello – Webmaster and Marketing Aziz Zahraoui – Finance and Design Chris Pavona – Research and P.R.

3. Presentation Outline • Background • Why IMS? • Business Solutions • How IMS works • Who IMS Works For • Phase 0 • Phase 1 • Phase 2 • Phase 3 • Funding • Evaluation Methods • Marketing Plan • Conclusion

5. DVD Players in the Home • 40% of US homes own a DVD player (2002 –Consumer Electronics Association) • 35% of homes with a DVD player own more than one.

6. VCRs in the Home

7. Stereos in the Home

8. Typical New One-Family Home • Rooms: • One Living Room • Of 3,144,500 new homes built in 2000 and 2001, 90% have three or more bedrooms – US Census • Den, Recreational room

9. Ex. – New One Family Home (Low Cost)

10. Mission Statement To provide an integrated media solution through the use of software, hardware, and a straightforward user interface in a networked environment.

11. Project Objectives • Reduce media access costs • Centralize the location of multimedia and media devices • Provide single-device access points to multimedia • Facilitate media access through user software and GUI interfaces. • Provide a multi-user system through a networked environment • File security and administration features • Password/Login system access • Administration capabilities

12. Business Solutions Where IMS can be used to provide a media solution unique to the home, it can also provide a number of solutions unique to a particular business. “Businesses don’t just need media access, they need sophistication.” - Robert Jones / VP Facilities – Noland Properties

13. Business Solutions • Old Dominion University Teletechnet Program • The Teletechnet Center can spend up to $500,000 per semester on VCR tape duplication • Using the IMS system to store video streams for quick access through the IMS Access Unit, could significantly reduce tape duplication costs • “There are aspects of IMS that could save this organization time and money.” • - Dr. M’Hammed Abdous / Instructional Designer - ODU

14. Business Solutions • Noland Company • Has a variety of media needs • Showroom videos and audio • Noland University • 50+ media resources for training • Like ODU Teletechnet, resources must be duplicated and distributed to 99 branches in 13 states • “Our company could benefit from a system like yours” • - Robert Jones/ VP Facilities – Noland Properties

15. Business Solutions • W.M. Jordan • On-site access to company materials is vital • Purchase of “dumb terminals” for each new project to access project information (visual tools) is wasteful. • “Given the nature of our business, W.M. Jordan is ahead of the curve. However, given the access capabilities and customization of IMS, we could easily save a good deal of money.” • - Cliff Moore / Business Development Manager – W.M. Jordan

16. Display Unit Client Machine & Application IMS IMS Server IMSAU IMS Access Unit DATA FLOW DIAGRAM External Media Devices

17. Functional Diagram Display Unit IMS Access Unit External Media Client Application IMS Server

18. Functional Diagram Display Unit IMS Access Unit External Media Client Application IMS Server

19. Functional Diagram Display Unit IMS Access Unit External Media Client Application IMS Server

20. GUI Interface

21. Client Application

22. Target Market • New Businesses and Homes • Substantial savings for the customer • Savings can be used to purchase better quality hardware • Availability of funds (customer) • Higher customer interest (not replacing an existing system) • Facilitate system design • Location of server, IMSAU, Client Apps, and media devices • Easy to install infrastructure (network)

23. Ex. – New One Family Home (Low Cost)

24. Ex. – New One Family Home (Low Cost)

25. Supported Media Types • Standard Audio formats: .au, .wav, .mp3, .mid • Standard Video formats: .avi, .mpg • Standard Picture formats: .bmp, .tif, .png, .gif, .jpg • Application viewing (Web browser, Documents, Slides) • Television • AM/FM Radio • Live cameras • Media device players, DVD, CD, VHS

26. Basic IMS Package (home) • Includes: • Client Application 1 @ $157 • Server and Server Application 1 @ $1091 • IMSAU* 1 @ $250 • Additional display components and media devices* • $1650 • * Determined by Specific Customer Requirements

27. Basic IMS Package (business) • Includes: • Client Application* 1 @ $ 157 • Server and Server Application* 1 @ $6203 • IMSAU* 1 @ $ 250 • Additional display components and media devices* • $6610 • * Determined by Specific Customer Requirements

28. Management Structure (Phase 0) Program Manager Zack Jones Design & Research Brian Lyssy Webmaster & Marketing Dave Masiello Finance & Design Aziz Zahraoui Research & Group Speaker Chris Pavona

29. Phase 0 Milestones • Milestone 1: • Feasibility Presentation Given – 3/20/2003 • Milestone 2: • Project Requirements Determined – 4/21/2003 • Milestone 3: • Program Management Structure Completed – 5/8/2003 • Milestone 4: • Technical Requirements Identified – 4/10/2003 • Milestone 5: • Financial Requirements Identified – 4/15/2003 • Milestone 6: • Marketing Plan Identified – 5/8/2003 • Milestone 7 • Milestones Presentation Given – 4/17/2003 • Milestone 8: • Phase 1 Funding Obtained – 5/8/2003

30. Phase 1 Staffing Requirements • Program Manager (1) • Hardware Development Manager (1) • Hardware Engineer (1) • Embedded Linux Programmer (1) • Software Tester (1)

31. Management Structure (Phase 1) Program Manager Engineer IV Engineer II Embedded Linux Developer IMSAU QA

32. Phase 1 Milestones • Milestone 9: • IMS Access Unit Design Completed – 7/12/2003 • Milestone 10: • IMS Access Unit Prototype Developed – 8/11/2003 • Milestone 11: • IMS Prototype Testing Completed – 9/11/03 • Milestone 12: • Phase II Funding Obtained – 9/12/2003

33. Prototype Description • Minimal working IMS access unit • Development PC to act as the IMS server / input source • Television to serve as display component IMSAU Prototype Display Component Development Workstation

34. Phase 1 Staffing Schedule Quality Assurance Embedded Linux Programmer Engineer IV SW Engineering Manager Program Manager 0 1 2 3 4 Schedule in Months

35. Phase I Budget

36. Management Structure (Phase 2) Program Manager Contract Specialist Engineer IV Software Engineering Manager Financial Specialist Software Engineer II IMSAU Q/A Server Q/A Engineer II Embedded Linux Developer Linux Developer Client Q/A Hardware Technician Windows NT Developer

37. Phase 2 Milestones • Milestone 13: • Organization Approved – 10/20/2003 • Milestone 14: • Server Software Development Complete – 2/20/2004 • Milestone 15: • Client Application Software Complete – 2/20/2004 • Milestone 16: • Integration Testing Complete – 3/26/2004 • Milestone 17 • Development Phase Completed – 4/2/2004

38. Phase 2 Staffing Schedule Contract Specialist Financial Specialist Quality Assurance (3) QA (1) Electrical Engineering Tech Embedded Linux Programmer, Linux Programmer Client Server Programmer , Windows NT Programmer Program Manager, SW Engineering Manager, Engineer IV, Software Engineer II, Engineer II 4 5 6 7 8 9 10 11 12 Schedule in Months

39. Phase II Budget

40. Management Structure (Phase 3) Program Manager Engineer IV Software Engineer II Contract Specialist Financial Specialist Hardware Technician Purchasing Manager

41. Phase 2 Milestones • Milestone 18: • Product Plan Completed – 8/5/2003 • Milestone 19: • Factory Acceptance Test – 4/26/2004 • Milestone 20: • Customer Acceptance Tests – 5/14/2004 • Milestone 21: • Product Documentation – 6/14/2004 • Milestone 22: • Project Shutdown – 8/5/2004

42. Phase 3 Staffing Schedule Quality Assurance Windows NT Programmer Client App. Programmer Purchasing Manager Linux Programmer Financial Analyst Embedded Linux Programmer Contracting Manager Electrical Engineering Tech Engineer II Program Manager, Software Engineer Manager, Engineer IV, Software Engineer II 0 1 2 3 4 Schedule in Months

43. Phase III Budget

44. Funding Sources • Phase I – National Science Foundation / SBIR • Information-Based Technologies • Phase II - National Science Foundation / SBIR • Phase III – Information Electronics and Technology Office (ITEO)

45. Evaluation Methods • Program Management Reviews • To be performed at each phase of software testing and prior to completion of each software development milestone. • Technical Reviews • Critical Design Review: during software testing and prior to software milestone completion. • Software Requirements Reviews: Before and after completion of software coding. • System Requirements Reviews: During the design phase of each software development milestone, and before integration testing.

46. Evaluation Methods • Factory Acceptance Test: • Follows completion of integration testing • Consumer Acceptance Test: • Conducted during project shut down management plan.

47. IMS System Cost vs. Pricing

48. Break Even Graph

49. Challenges/Risks • Customers • Learning curve – Software and IMS Interface • Reluctance to change • Convincing the target market that IMS is an initial investment that saves money over time • Product Development • Development Delays • Subcontracting delays in the production of IMSAU

50. Conclusion • IMS can lower media access costs in the home and business. • IMS provides a means to better manage their media resources by using simple GUI interfaces. • The IMS Access Unit serves as the all-in-one replacement for multiple media devices. • IMS saves space, time, money.