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Engemma Oy

Engemma Oy. “Bringing the gemstone business into the 21 st Century”. About. Kari Niskanen (IP) Networking background TeliaSonera, Nokia Networks Finland, Middle -East, Far -East Graduate Gemologist 2009 – 2010 at GIA (Gemological Institute of America) Bangkok campus.

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Engemma Oy

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  1. Engemma Oy “Bringing the gemstone business into the 21st Century”

  2. About • Kari Niskanen • (IP) Networking background • TeliaSonera, Nokia Networks • Finland, Middle-East, Far-East • GraduateGemologist • 2009 – 2010 at GIA (Gemological Institute of America) • Bangkok campus

  3. Startinggemstone business • Problems • No sufficientfunds • No contacts • No practicalexpertise on gemstonepricing • Solution • www-site for gemstonebrokeringservices

  4. TheBigProblem • Gemstoneprice is based on severalindividualqualityfactors • Delivering these quality factors through electroning channels is… The Big Problem

  5. Quality factors

  6. Conclusion • Gemstones have to be assessed on site in person in order to evaluate them fully • Requires Training and expertise • Exception: Round Brilliant diamonds can be purchased without seeing the product based on a Gemology Report

  7. Gemstone trade centers

  8. The problem • Sufficient and diverse gemstone supply is available only at certain trade centers over the globe • Gemstones need to be assessed on site in person for a complete evaluation • Requires time and money consuming trips on sites and browsing numerous wholesalers • Exception: Round Brilliant Diamond

  9. Butwhataboutcurrentgemstone www-sites? • http://www.gemselect.com/sapphire/sapphire-368934.php • Based on photographsorsimplevideos • Cannotdeliversufficientvisualinformation for completeevaluation • Serious gemstone dealers are not attracated to them

  10. The Solution • New photography technique provides a remote gemstone assessment with the same functionality and accuracy as with on site • full 3D view and motion control by a mouse • Zoom-in up to 10 times magnification • Bright field and dark field views • Controlled lighting • Plus more: measuring grid, light adjustment, color samples and full depth of field

  11. The imaging solution • Photographs taken from the same imaging angle are combined using special software • High Dynamic Range (HDR) image • Utmostly sharp • Better color reproduction • Gemstone is photographed with macro lens in four degree-increment • 4050 separate camera angles • From each camera angle several photographs are taken • ~10 000 photographs totally

  12. Post processing • Combined photographs are post processed in two ways: • The subject is centered • This eliminates a wobbling effect in a final video or 3D-applet • A shadow is added for the subject • This creates three dimensional experience in the final video or 3D-applet • Both processes are done automatically by an external software

  13. Final video and 3D applet • Photographs are “fed” to video processing in predefined order • Like creating a movie from still photographs • 3D applet on a user computer requests photographs from the server in a stream-like manner as the object (gemstone) is being handled using the computer mouse • i.e. turning, tilting, rocking, rotating, zooming in/out, switching the background between dark field and bright field

  14. WhyInnofun? • Idea fromDigipolis (Jukka Auraneva) whichprovidesservices for start-upbusinesses • Thistype of concepthasmanymotionrelatedaspects video is practicallytheonly media for presentingtheconcept

  15. Video production • Straightforwarding • Startp-upmeetings • informationexhange (gemstone and evaluation 101, material) • 1. script • wants vs. no-can-dos • 1. version • Testaudience • 2. script • Final version • Testaudience • Feedback via e-mail • Notthebestpractise • Face-to-facemeeting, video orphoneconferencebetter

  16. Puttingthe video to work • Investors • Subcontractors • Partners • Customers

  17. Benefits • Visuality • Motion, motion, motion • Time saving • 3 minute video vs. 10 minutepowerpointpresentation • Somemotionrelatedaspectsnearlyimpossible to presentusingstaticpicturesortext

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