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Jarviss seo is providing Web design, SEO and digital marketing services worldwide English speaking countries. We doing business website designing, e-commerce, WordPress website development using technologies of PHP, MySQL,Codeigniter, HTML, CSS, Bootstrap.
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Digital marketing is any form of marketing products or services that involve electronic devices. • Digital marketing can be done both online and offline. • And, both kinds matter for a well-rounded digital marketing strategy.
Overview • The 2 main pillars of digital marketing are online marketing and offline marketing. • There are some marketing of online and offline categories. • High level, digital marketing refers to advertising digital channels such as search engines, websites, social media, email, and mobile apps.
Online Marketing • The 7 big categories of online marketing • Search engine optimization (SEO) • Search engine marketing (SEM) • Content marketing • Social media marketing (SMM) • Pay-Per-Click advertising (PPC) • Affiliate marketing • Email marketing
Offline Marketing The 4 big categories of digital offline marketing. • Enhanced offline marketing • Radio marketing • Television marketing • Phone marketing
Enhanced offline marketing • Enhanced offline marketing a form of marketing that is entirely offline, but enhanced with electronic devices. • Electronic billboards • Digital product demos • Digital product samples • Some of them are even interactive, showing live feeds of the people on the square or pictures of customers.
Radio Marketing • The next time you hear an annoying, over-enthusiastic car dealer shout every word of his or her commercial. Some Facts: • Radio still reaches 85% of the US population every week • Listeners listen 2 hrs per day, on average • 40% of all radio advertising expenses worldwide comes from the US • About half the population of the US listens to internet radio at least once a month
Television Marketing • TV ads have been around for more than half a century (and since 1953 also in color, nationwide – Yes, there was a time before color TV). • TV commercials • Tele-shopping • Super Bowl commercials
Phone Marketing • The biggest and fastest growing area of offline marketing, with admittedly also a lot of flops, busts, and failures. • Cold calling • Text message marketing (giveaways, coupons, loyalty programs) • QR codes
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