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Marketing Environment

Marketing Environment. Marketing. Baby Boomers . Boomers - Tom Brokow. What would be the Boomer idea of retirement?. Ameriprise intro. $ 700 billion in assets under management and administration. Top 10 provider of mutual funds, financial planning, annuities and insurance.

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Marketing Environment

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  1. Marketing Environment Marketing

  2. Baby Boomers Boomers - Tom Brokow

  3. What would be the Boomer idea of retirement?

  4. Ameriprise intro • $700 billion in assets under management and administration. • Top 10 provider of mutual funds, financial planning, annuities and insurance. • More financial planning clients than any other firm. Who is Ameriprise?

  5. Why the Boomers? Life Cycle Products

  6. Flower Power Dream Book

  7. Did It Work?

  8. Confident Retirement New Ameriprise Campaign

  9. Generational marketing works especially well with life cycle products. • Attitudes, aspirations and concerns grow out of unique life experiences. • Effective marketing appeals to each generation’s perspective on life. Summary

  10. Karen McCullough Loves Generation X - YouTube Gen Y - Greatest Generation Who are Generation Y? MetLife - Generational Research More Generational Info

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