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Personal Branding Roadmap Template. Creating Personal Branding Roadmap. Personal Branding Roadmap. Where I will be. 1. . Thought Leader. 1. . 2. . 4. . 3. Marcom writing. 6. . 4. . 6. . Market Challenger. 2. Presentation Skills. 3. . 7. . MARKET DIFFERENTIATION. 5. . 2. .
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Personal Branding Roadmap Template Creating Personal Branding Roadmap
Personal Branding Roadmap Where I will be 1. Thought Leader 1. 2. 4. 3. Marcom writing 6. 4. 6. Market Challenger 2. Presentation Skills 3. 7. MARKET DIFFERENTIATION 5. 2. 1. Business Case Analysis Me-Too Offering Where I must be Q3 & Q4 Next Year This Quarter TIME LINE
Personal Branding Roadmap Overview • Roadmap coordinates release versions and market differentiation on x-axis and y-axis • X-axis: release version numbering follows the “major” and “minor” career development items per year • Y-axis: market differentiation from a “me-too” offering to “thought leader” position • I must strive to achieve the thought leader position for job class or career • I must remain competitive, developing “me-too” offerings to be comparable
Action Plan: This Quarter • Me-too • Learn business case analysis • Result: • Target date: • Market challenger • Improve presentation skills • Result: • Target date: • Thought leader • Marketing & communications writing • Result: • Target date:
Action Plan: Q3 & Q4 • Me-too • Market challenger • Thought leader
Next Year • Me-too • Market challenger • Thought leader