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You’re watching P-CAST! Internal communication through digital signage within Philips

You’re watching P-CAST! Internal communication through digital signage within Philips Ergun Cinar, Noud Wilders (Signips), Rogier Guns. About P-CAST Facts & figueres What is in it for Philips? P-CAST and social media Sharing best practices Philips Global Playlist

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You’re watching P-CAST! Internal communication through digital signage within Philips

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  1. You’re watching P-CAST! Internal communication through digital signage within Philips • Ergun Cinar, Noud Wilders (Signips), Rogier Guns

  2. About P-CAST • Facts & figueres • What is in itfor Philips? • P-CAST and social media • Sharing best practices • Philips Global Playlist • P-CAST on tradeshows (marketing) • What do other companies? Agenda P-Casthelps us to touch all our employees in an innovative and sustainable way, engage them better, and build brand visibility and company pride.

  3. P-CAST makes curious and is always there….. And invites people to get more info via other channels like Intranet. .. so that people can check other channels for more info…

  4. P-CAST supports virtual teams Informing people cross boundaries and cross functions P-CAST has 176 display points Worldwide, managed by 34 (Chief) editors sharing news together, allowing with one click to display news in 20 minutes globally on all displays.

  5. What’s in it for Philips? • A new and highly visible internal channel that fits with WPI • Reach employees at different touch points and at multiple locations • A cost efficient and centralized infrastructure, with the possibility to narrowcast specific content to specific locations • Conversation starter at the coffee machine – with relevant topics! • Attracts people to other channels for more info (Connect US, Intranet) What’s in it for the employee? • Access to relevant need to know and nice to know information • Instant status of projects & operations close to them • Integration with other communication channels, e.g. Connect Us (You on TV) • Internal brand visibility

  6. P-CAST and social media A live twitter feed is available on P-CAST. Employees can post their own updates via connectus on P-CAST. Facebook, Linkedin, foursquare and a more advanced Connectus Interface can be developed. This will allow the most liked items to be displayed or more specific search queries..

  7. P-CAST live updates During events it will become possible to directly take a picture with Your mobile phone and post this directly on P-CAST. Example: during Alped’HuZes you can see your colleagues live….

  8. Sharing best practices within Philips Shown templates are freely available (already paid by Philips…).

  9. Playlists There are three different playlists. Every location can choose which playlist(s) they want on their screens. • Global playlist This playlist consists of global Philips content with e.g. Commercials, PNN, world time and One IT Check. 2. Country/sector playlists This playlist consists of content that is country or sector based. E.g. news, project information, success stories etc. 3. Local playlists This playlist consists of local content. E.g. local events, You on TV (Connect Us), local HR information etc.

  10. Philips Global playlist Freely available for all sites. Content of Philips Global playlist: Bumper “you are watching P-CAST” World Times PNN Stock Index live feed. Philips commercial Philips Accelerate behaviors. (optional) Quarterly updates video (optional) Special events (lipdub).

  11. P-CAST is more then a internal channelIt can help recruit, sell or represent Philips on events….

  12. P-CAST examples outside Philips

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