1 / 8

Marketing Research

Marketing Research. What is it?. Systematic gathering, recording , and analyzing of information about problems/questions related to marketing goods and services . Four General Types of Marketing Research. Advertising Research Product Research Market Research Sales Research.

kyle
Download Presentation

Marketing Research

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing Research

  2. What is it? Systematic gathering,recording, and analyzing of information about problems/questions related to marketing goods and services.

  3. Four General Types of Marketing Research • Advertising Research • Product Research • Market Research • Sales Research

  4. Advertising Research • Focuses on advertising message • Focuses on form of media • TV • Billboard • Magazine • Consumer feedback • Focus groups

  5. Product Research • Evaluating product design & acceptance • Example: • Movie “Big” • Tom Hanks – occupation was primarily testing products

  6. Market Research • Focus on customer and market • Used to gather information • Study consumers attitudes

  7. Sales Research • Study of sales data • Goal is determine potential sales for a product • Solve problems related to future sales

  8. Marketing Research Limitations • Lack of time to research • No guarantee consumers will buy a product • Ex: Costco – sampling free food • Customer buying habits change

More Related