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Team #4 Chelsea Byrd, Danielle Veeder, Lauren McKelvey, Hope Hamilton, Emily Diemer

“everything a makeup addict can’t live without”. Team #4 Chelsea Byrd, Danielle Veeder, Lauren McKelvey, Hope Hamilton, Emily Diemer. MAC Cosmetics. Founded by Frank Toskan Frank Angelo Photographers & professional need for artist quality makeup in the industry

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Team #4 Chelsea Byrd, Danielle Veeder, Lauren McKelvey, Hope Hamilton, Emily Diemer

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  1. “everything a makeup addict can’t live without” Team #4 Chelsea Byrd, Danielle Veeder, Lauren McKelvey, Hope Hamilton, Emily Diemer

  2. MAC Cosmetics Founded by • Frank Toskan • Frank Angelo Photographers & professional need for artist quality makeup in the industry Leading cosmetic company sold in over 50 countries

  3. Philanthropy MAC AIDS Fund 100% of revenue of Viva Glam lipstick goes to the foundation Raised over $128 million in 2008 Additional programs: Animal cruelty-free products Child abuse Environment friendly MAC is the leading cosmetic company when it comes to social and environmental awareness

  4. throughout History.

  5. Promotion 1993 Viva Glam Over the top Not relatable Relatable Celebrities in ads Focus on the everyday women Youthful approach

  6. Targeting the Youth Advertising Prom Makeovers with a $50 Purchase Advertising in Prom Magazines and Teen Television shows “Teens in the US spend around $160 billion a year (Shah, 2010).”

  7. Targeting the Conservative MAC makeup transformed from day to night Advertising to a more Conservative Consumer Maintaining MAC “Viva Glam” promotion, while adding new target markets

  8. Back 2 MAC Recycling Program Return six old MAC container and receive a free lipstick Advertise in Magazines and Shopping Centers Attract Environmentally Friendly Consumer Use recyclable materials for boxes and makeup containers

  9. Direct MAC Mail Postcards and Coupons Increase communication to consumer Expand MAC brand image Promote consumer repurchases “Free MAC makeup bag with purchase of $100 or more”

  10. MAC Technology Interactive consumer website Interactive screen in store MAC Mobile app vs. Glamzy app

  11. References • Shah, A. (2010, November 21). Children as Consumers. Retrieved from • http://www.globalissues.org/article/237/children-as-consumers. • Back to MAC Program. (n.d.). Retrieved from • http://www.maccosmetics.com/giving_back/back_to_mac.tmpl • Jones, C. (2010). Company profile: make-up art cosmetics. Christina Loves, Retrieved from http://www.christinaloves.com/2008/11/14/company-profile-make-up-art-cosmetics-mac/ • http://www.pamperyourselfdenver.com/beauty-blog/the-history-of-mac-cosmetics/

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