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Sport Palace

Alfred Nobel University. Sport Palace. Bairachnaya Katya Balaka Nastya Kolomiytseva Tanya Gontar Karyna. Dnepropetrovsk 2014. Why have we decided to set up a sports club. Uniqueness. A huge fully equipped gym A large heated swimming pool Children’s club Medical center Sauna

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Sport Palace

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  1. Alfred Nobel University Sport Palace Bairachnaya Katya Balaka Nastya Kolomiytseva Tanya Gontar Karyna Dnepropetrovsk 2014

  2. Why have we decided to set up a sports club

  3. Uniqueness • A huge fully equipped gym • A large heated swimming pool • Children’s club • Medical center • Sauna • Restaurant with a fitness menu

  4. Our strategy !!!We want to make sports accessible!!!

  5. BOARD OF DIRECTORSiManaging director Head of Teaching staff • Trainers • Senior trainer of the gym • Senior trainer of the swimming • Masseur • Sauna workers Head of Administration • Administrators Head of Service-Personnel • Security • IT specialist Head of Technical staff • Technician • Plumber • Electricians • Chief Engineer • Cleaners

  6. International activity We work closely with many foreign companies to supply the best and most modern equipment. All sports equipment is presented only by leading American manufacturers: cyber, first degree, life fitness.

  7. Besides all of this, we try to improve not only our inventory and equipment, but also our employees. In the future we will try to expand our scope of international sports activities of our club. For us it is very important to improve and become better for our customers.

  8. Pricing We have at the club average pricing. Our sports club allows you to get the full range of high- quality fitness services at low prices.

  9. Promotion As a means of promotion for our sports club we have chosen advertising, as we believe it is the most profitable and suitable method for us. By placing in our city bill-boards, signage and advertising in transport, we can attract the attention of a large number of residents of our city

  10. In addition we plan to launch ads on radio and on television that as much important for us. As well as advertising, we hold a lot of social events (marathons, days of fitness, competitions), which no less effectively works to attract new customers.

  11. Target audience Conducted a survey among residents of our city, we could make some conclusions that helped us identify our target audience.

  12. Most of the respondents also have an average level of income and would like to attend a sports club to lose weight or to improve health. Based on this survey, we can say that out target audience is people who want to try their hand at sport or improve the quality of their training.

  13. Strategy The objectives of the development of marketing strategies of our sports organizations also include:- Predicting customer requirements - Improving the quality of services provided- Establishing the level of prices given the competition- Improving the image of the sport clubThe objectives of the marketing strategy of our sports organizations include:-planning profit growth-planning costs of the company and a consequence of the decrease-Improving social policy-increasing the sales proportion

  14. We will help you to be proud of yourself

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