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Business Information , New York

The Hidden Paid Content Opportunity. Chuck Richard , Outsell, Moderator David Heinemann, INPUT Jonathan Luebbers, Windhover. Business Information , New York. April 25, 2007. Selling Into the Same Verticals. Top 10 Steps to Growth…. 10. Ride the Growth Stream

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Business Information , New York

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  1. The Hidden Paid Content Opportunity Chuck Richard , Outsell, Moderator David Heinemann, INPUT Jonathan Luebbers, Windhover Business Information, New York April 25, 2007

  2. Selling Into the Same Verticals

  3. Top 10 Steps to Growth… 10. Ride the Growth Stream 9. Supply More Minimum Daily Requirements 8. Embed Your Data Into Workflow and Transactions 7. Build It, Share It, Buy It 6. Know the Rich Data Competition 5. Cash in on the Snoop Money 4. Watch UGC – Opportuni-Threat 3. Get Rich Data Recovery Bounce 2. Capture Rich Data Rewards 1. Drop the Damn Skepticism

  4. One Visible Parallel Trade Universe B2B Trade Magazine “Government” Sector • Titles Sampled 13 • Total Ad Pages / Year 6,721 • Total Ad Pages / Issue 32 • Estimated Total Revenue / Year $102 million • Avg. Revenue per Advertiser / Year $64 thousand Source: Adapted from IMS Magazine Health Watch

  5. Know the Roles & Buyers in Each Market

  6. Come By and Visit Us 330 Primrose Road, Suite 510 Burlingame, CA 94010 Tel: (650) 342-6060 Fax: (650) 342-7135 www.outsellinc.com

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