Your Future in Search: Drive Big Profits with Competitive Intelligence

1. Your Future in Search: Drive Big Profits with Competitive Intelligence

2. Your Future in Search: Key Takeaways Drive Big Profits with Competitive Intelligence • Entrepreneurs– 3 simple steps to calculate competitor’s web revenue  • Understand Traffic Value– put a dollar cost on web visitor acquisition • Assess the Competition – identify your Google SERPs competitors – • reveal their strengths, weaknesses • identify keyword opportunities,threats • Neil Patel’s method that increased his traffic 174% • Sound Content Marketing – resources to help create content that resonates with your market • Discover Your Competitors’ AdWords spend and Keywords. • How to Balance Paid Advertising against organic Search

3. Your Future in Search: Drive Big Profits with Competitive Intelligence Entrepreneurs – Do your market research – 3 simple steps to estimate competitor’s web revenue: • Find Competitor’s Total Traffic estimate, both Organic & Paid • Multiply by Conversion Rate • Multiply by Average Transaction Value • _________________________________ • Estimated Competitor’s Web Revenue

4. Your Future in Search: Drive Big Profits with Competitive Intelligence Entrepreneurs – Do your market research – 3 simple steps to estimate competitor’s web revenue: • Find Competitor’s Total Traffic estimate, both Organic & Paid = 8.9M • Multiply by Conversion Rate X 3% = 267K • Multiply by Average Transaction Value X $5 = • Estimated Competitor’s Web Revenue $1.335M +

5. Your Future in Search: Drive Big Profits with Competitive Intelligence Understand the Value of Organic Traffic – how to put a dollar cost on acquisition of website visitors : • The Overview shows it all – the projected cost of the traffic, BOTH organic and paid

6. Your Future in Search: Drive Big Profits with Competitive Intelligence INFOGRAPHIC: WHAT INC. 5000 COMPANIES SPEND ON ADWORDS • http://www.ppchero.com/what-americas-fastest-growing-companies-spend-on-google-adwords-new-infographic/ • AdWords spend by Industry leaders. Access the entire data spreadsheet. Delve into how the fastest-growing private companies in America rank by growth, and by their AdWords spend. • http://www.ppchero.com/what-americas-fastest-growing-companies-spend-on-google-adwords-new-infographic/

7. Your Future in Search: Drive Big Profits with Competitive Intelligence One Insanely Actionable Competitive Strategy That Generated 174% More Search Traffic for Neil Patel’s Quick Sprout http://www.quicksprout.com/2014/09/15/one-insanely-actionable-content-marketing-strategy-that-will-generate-more-search-traffic-today/

8. Your Future in Search: Drive Big Profits with Competitive Intelligence One Insanely Actionable Competitive Strategy That Generated 174% More Search Traffic for Neil Patel’s Quick Sprout • Assess the Competition for Strategic Search Dominance– • identify your competitors in Google SERPs • use the right tools to reveal their strengths • discover their weaknesses • consider gap analysis to identify keyword opportunities and threats

9. Your Future in Search: Drive Big Profits with Competitive Intelligence Name Your Competitors – or ask SEMrush • Identify the Competition– • Selling the same products • Providing the same services • Using similar channels • Leveraging same business model • Overlapping geo area • But are they SERP Competitors? • Does their market match? • Look in SimilarWeb

10. Your Future in Search: Drive Big Profits with Competitive Intelligence Name Your Competitors – or ask SEMrush • Brands may compete with resellers. • Aggregators may compete with manufacturers. • Amazon may compete with you all. • More potential competitors can be discovered by using the “Organic Research / Competitors” in the left tab in SEMrush.

11. Your Future in Search: Drive Big Profits with Competitive Intelligence Examine the strengths of your strongest competitor. For the sake of this webinar, enter QuickSprout.com as your competitor

12. Your Future in Search: Drive Big Profits with Competitive Intelligence In the left sidebar, click “Organic Research,” and then click on the “Positions” option.

13. Your Future in Search: Drive Big Profits with Competitive Intelligence Export a data dump of all of your competitor’s URLs and the keywords they rank for.

14. Your Future in Search: Drive Big Profits with Competitive Intelligence Here is the data… start analyzing!

15. Your Future in Search: Drive Big Profits with Competitive Intelligence delete all columns except keyword, search volume, and URLs

16. Your Future in Search: Drive Big Profits with Competitive Intelligence Highlight all data and sort by URLs ascending. Delete the rows that contain the keywords for the homepage URL.

17. Your Future in Search: Drive Big Profits with Competitive Intelligence Select all the data and create a pivot table…

18. Your Future in Search: Drive Big Profits with Competitive Intelligence Pivot by Value, Greater Than 1,000 or more Why >1,000? 1,000 monthly searches @ 24% CTR (rank: #1) = 240 visitors X 5% Conv. Rate = 12 Goal Actions

19. Your Future in Search: Drive Big Profits with Competitive Intelligence See all of your competitor’s most popular URLs, keywords that each one ranks for, and each keyword’s search volume. Pick targets!

20. Your Future in Search: Drive Big Profits with Competitive Intelligence Create New Content. Now that you have a list of keywords your competitors are using to attract search traffic, you should look at their content. Once you do, create your own content, incorporating similar keywords but go them one better. The key to this process is to make sure your content is better than your competitor’s. http://www.quicksprout.com/2011/11/14/neil-patels-guide-to-blogging/ If it isn’t better, you won’t generate more shares, links, or traffic.

21. Your Future in Search: Drive Big Profits with Competitive Intelligence Content Creation Resources. • If you are having trouble with the content creation process, read the following guides: • The Definitive Guide to Copywriting http://www.quicksprout.com/the-definitive-guide-to-copywriting/ • The Advanced Guide to Content Marketing http://www.quicksprout.com/the-advanced-guide-to-content-marketing/ • A great way to ensure that your high-quality content gets seen is to follow the steps in this blog post Neal wrote. http://www.quicksprout.com/2012/12/13/dont-forget-the-marketing-in-content-marketing/It will ensure that you are getting the exposure you need so that you can outrank your competitor.

22. Your Future in Search: Drive Big Profits with Competitive Intelligence Content Creation Resources. The SEMrushBlog, has assembled a community of some of the best minds in SEO, Content Marketing and PPC to deliver tips, how-to’s, and solutions as well as industry news. http://www.semrush.com/blog

23. Your Future in Search: Drive Big Profits with Competitive Intelligence Alternate Routes Take those keywords over to: BuzzSumo Find the most popular content for your competitors' keywords. Discover content that resonates with their audience. Longer keyword phrases to your list. SocialCrawlytics: Identify influencers based on the most popular content on domains in your vertical and lift keywords from their best-performing content. Moz: & FollowerWonk Review social interactions on your competitors' websites to see which content URL resonates best with their readers and adjust your content strategy accordingly to usurp that traffic.

24. Your Future in Search: Drive Big Profits with Competitive Intelligence Special Offer 30-day Free Trial Guru Plan SEMrush http://bit.ly/StartupFreeTrial ($149.95 value)  Free Trial Signup requires Credit Card and E-mail for security purposes. Monthly recurring charges will begin after 30 days, or contact SEMrush to decline the charges at least seven days before end of trial. 

25. Your Future in Search: Drive Big Profits with Competitive Intelligence Conclusion