Game Outlet

1. Game Outlet Company presentation

2. Welcome We are proud to present the Game Outlet way of selling computer and video games to you. The Game Outlet concept is an ever-changing range of quality products for all the leading video games platforms and PC. It is perfectly suited for all types of retail channels, and together with you, we select the mix that is most attractive for your customers. No matter whether you are a gas station, super market, specialist games shop, department store or something else, we can always create the perfect mix. Let us know your requirements, and Game Outlet will build the pallets you need! Gross profit per product group 2004

3. Products What is the Pallet Display concept? • Game Outlet Pallet Display • Stand-alone SKUs • Re-publishing • Unique range of products • Ready-built, exposed pallets, containing high quality games in their original packaging • Everlasting quality back catalogue titles for all platforms, from all publishers, in a superior mix for the best result. • Delivered with price stickers and barcodes – lift the lid, and let your customers do the rest! • Guaranteed 30% - 40% margin (depending on the mix and your sales price, this can be higher/lower). • Various pallet sizes or desk standees – all depending on your requirement. • Impulse pricing – starting at £2.99. Gross profit per product group 2004

4. Pricing • Choose your size: • 36 games (desk standee) • 160 games (half pallet) • 320 games (full size pallet) Choose formats: • Single formats • Mixed formats (PS2+XBOX f.e.) Place the order: • We do all the pricing and give you unique barcodes (or your own if you prefer) • Dont forget to plan for refill packages throughout the campaign *These are just the main examples. We can create different RRPs and multi buy deals. Gross profit per product group 2004

5. Stand-alone SKUs • With our vast selection of titles we are also the number one destination for your closeout needs. • 100-200 new titles every week – just sign up to our weekly newsletter to take part of this info. • If you require a specific title in a large quantity for your promotion we can help you select from our range for the best result possible. • The perfect destination for all mail-order and online retailers on eBay, Amazon etc – we have all the titles you need for your profitable back catalogue sales, collectors items, retro games and closeout titles. • For the serious games department or shop, who wants to make big profits from high margin closeout and catalogue titles instead of small profits from the Toplist!! Gross profit per product group 2004

6. Buying • We are always on the lookout for more stock, so regardlessif you represent a publisher, distributor, wholesaler or a retailer, we are alwaysinterested in buyingany excess stock. • No quantity is toobig or too small. • Wepay in cash ifneeded, and pick up the goodsourselves. • Minimum requirement is that the product has UK box and manual, but all variousmulti-lingualproducts are of courseconsidered. • If you represent a publisher who has a great title for the concept, pleasecontactus to discusshowwecan work together. • We are alsolooking to buylicenses for re-publishing, so pleaseconsiderwhat you have sitting on your ”digital shelf” and if you mightwant to sell it to us, or maybe work with us on a joint publishing/licensing deal. • Wealsoexclusivleyrepresent a fewpublishers on the Nordic market. If you have a product for this market, wecanhelp you get it to market, or be your consultant for this market and help you get the mostout of it. • Pleasenote – as wesellourtitlesacrossvariousterritories and countries, wecannotguaranteeintowhat country eachproduct is sold, whywe ask you to consideronly stock that is ”dead” in all of your localchannelsif you represent a publisher. The majority of ourpurchasesgoesinto pallets and alternative channels. Gross profit per product group 2004

7. Warehouse & Distribution • 2500 sqm warehouse and office building in Karlstad. • Same day service and next day delivery. • ERP-system: IFS Financials & Distribution. • Automated production systems. • A leader in logistics and an industry benchmark.

8. Business idea and model Supplier types Customer types Game Outlet processes • Solves a problem for our suppliers/the publishers • “Recycles” publishers back catalogue titles • Creates attractive product concepts for retailers and end consumers (GO pallet) • Becomes an unbeatable supplier for mail order, non-traditional outlets, super markets, gas stations, online, distributors etc • Works as a trading hub between all parties trading with UK language PAL-version products Retail Publisher e-Retail Distributor Sales / Ordering Purchasing Production Delivery Wholesale Retail Trader Pallet-display Stand-alone titles Re-publishing Trader

9. Market size and growth Retail sales per country Nordic retail sales • The Nordic retail market is estimated to approx €400 million € € € , million , million , million Finland; 68 800 800 800 600 600 600 Sweden; 187 400 400 400 Norway; 80 200 200 200 0 0 0 2006e 2006e 2006e 2007e 2007e 2007e 2008e 2008e 2008e 2009e 2009e 2009e 2010e 2010e 2010e Denmark; 80 • Swedish retail sales is estimated to roughly € 187 million in 2006. • The Swedish distributor sales is estimated to approximately € 115 million in 2006 Source: PwC, IDC, MDTS

10. Competition Notes: • If not stated otherwise, figures are for 2005. • For foreign companies figures are for Swedish market. • *Management estimate, **2006/07