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Financial Management: Module 6 Budgeting and Forecasting Produced in conjunction with The African Entrepreneur Collective and Opportunity International www.oppteachers.org. Learning Objectives. By the end of this section you will be able to:
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Financial Management: Module 6 Budgeting and Forecasting Produced in conjunction with The African Entrepreneur Collectiveand Opportunity International www.oppteachers.org
Learning Objectives By the end of this section you will be able to: • Develop forecasts of your sales, profit and loss, and cash flow • Interpret these forecasts to understand what they mean for your business
Recap: Module 5 • What is Cash Flow • Cash is NOT Profit! • Cash Flow management: • Debtors • Creditors • Inventory
Recap question: Which of the following is desired when managing cash flows? • Your cash outflows are greater than your cash inflows • Your cash outflows equal your cash inflows • Your cash inflows are greater than your cash outflows
Why do you need a forecast? • Accurately forecasting your sales and building a sales plan can help you to avoid unforeseen cash flow problems and manage your production, staff and financing needs more effectively. • A sales forecast is an essential tool for managing a business of any size. It is a month-by-month forecast of the level of sales you expect to achieve. Most businesses draw up a sales forecast once a year. • A cash flow forecast can be created from the sales forecast and will help you manage your cash flow more effectively.
Sales Forecasting • The key to business plans • Helps to identify what sales you needto make your business successful • Three key factors: • Assumptions • Units of sales • Price per unit
Assumptions: Examples • You will implement a new marketing strategy that will increase your number of potential customers by 25% • You will invest in a new school building, doubling the number of students you will be able to accept next year • You will reduce your sales force from 5 people to 3 people halfway through the year • You will raise prices by 10%, which will reduce the volume of products sold by 5% but result in a 4% increase in overall revenue. • You will introduce new products with the potential to increase sales rapidly • You are moving to a better location, which will lead to 30% more customers buying next year.
Units of sales • Unit = product/service for 1 customer e.g., 1 car, 1 school term, 1 hour of accountant’s time • How many units will you sell per week/per month? • Can you use past information? • If a new product, what do your competitors sell?
Factors that affect sales • Seasons • Holidays • Weather • Politics • Competition • External Labour • Fashions and Styles • Population Changes • Consumer Earnings • Special Events • Product Changes • Sales Motivation Plans • Price Changes • Shortages in Working Capital
Practice question 1 If you own a clothing retail store, which of the following could affect your sales? • Weather • New competition • Fashions and styles • Politics • All of the above
Cost Budgeting • Think about the main costs of your business, and understand whether they are: • Direct: will depend on sales made • E.g., Cost of goods sold, raw materials • Indirect: these are fixed costs • E.g., salaries, rent, electricity • Don’t forget about tax!
Cash Flow Forecasting • Cash flow forecasting enables you to plan for: • How much cash your business will need to stay in business • When it will be needed • Applying for financing if there is going to be a shortfall • Managing excess funds A cash flow forecast will assist you to make sound decisions about your cash flow management, such as your credit policies and whether you need to apply for financing.
Elements Of A Cash Flow Forecast • Receipts • Payments • Excess of receipts over payments • Opening bank balance • Closing bank balance
Practice question 2: Which is the following is required to create a sales forecast? (pick 3!) A) Cash received B) Price per unit C) Units of sales D) Direct costs E) Assumptions
Practice question 3: What is the difference between a cash flow forecast and a profit forecast?
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