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XML Marks the Spot

XML Marks the Spot. Eric Freese Gilbane 2010 May 19, 2010. Aptara – Background. 2. X Content Creation. X Content Management. X ML. X Editorial. X Publishing. Why XML?. Vendor agnostic Format agnostic Application agnostic Ability to mark up structure AND content

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XML Marks the Spot

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  1. XML Marks the Spot Eric Freese Gilbane 2010 May 19, 2010

  2. Aptara – Background • 2

  3. XContent Creation XContent Management XML XEditorial XPublishing

  4. Why XML? • Vendor agnostic • Format agnostic • Application agnostic • Ability to mark up structure AND content • Allows your industry’s or your own terms and buzzwords

  5. Where is the Spot? • Depends on individual processes and goals • No single correct spot for everyone • Some organizations may define different sweet spots for different products

  6. XML Authoring • Relieves authors from worrying about formatting • Provides maximum flexibility as far upstream as possible • Facilitates easier reuse of components • Ensure validity early in the process • New tools allow XML authoring without seeing angle brackets

  7. XML Content Management • Components rather than documents • Documents are chunked and chunks managed as units • Facilitates version management and control • Allows easier re-purposing of content • Case Study: Wiley & Sons • Wiley Custom Select • Allows educators to create custom materials • Can use Wiley materials and add their own • Can define their own order

  8. XML Editorial Workflow • Input can be anything • Converted to XML for editorial/production • Reduces review and production time • Our experience has shown upwards of 45% savings in cost and time • Case study: PXE • An online authoring and content processing tool • Designed to extend the benefits of structured composition to subject matter experts without forcing them into an unfamiliar and restrictive environment • Collaborative Authoring and revision system supporting a full end-to-end workflow

  9. Multi-channel Publishing • Single XML source – Multiple output • Print • Web • eBooks • Apps • XML editorial master • Stylesheets to convert to different markup or provide presentation

  10. Semantic Markup • Identify content in addition to structure • Enable enhanced capabilities • Index/glossary • Interactivity • Case Studies: • Test prep publisher • Travel guide publisher

  11. Questions?

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