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8 minutes ago - COPY LINK TO DOWNLOAD : https://goo-totheregister.blogspot.com/?open=0029250501 | PDF The Multinational Mission Balancing Local Demands and Global Vision | The Multinational Mission based on six years of research utilizing internal company documents and interviews with over top executives in more than twenty global firms including General Motors GTE IBM Philips Brown Boveri Nippon a disguised Japanese corporation Corning Glass Works Massey Ferguson and CibaGeigy provides an explicit logic and a basis for top management to act Using a comprehensive training framework called a re
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Description : The Multinational Mission based on six years of research utilizing internal company documents and interviews with over top executives in more than twenty global firms including General Motors GTE IBM Philips Brown Boveri Nippon a disguised Japanese corporation Corning Glass Works Massey Ferguson and CibaGeigy provides an explicit logic and a basis for top management to act Using a comprehensive training framework called a responsivenessintegration grid authors CK Prahalad and Yves L Doz show step by step how to formulate and implement strategic decisions that provide a winning innovative approach to competing in the global marketplace This incisive study begins with the fundamentals that every business in a global setting is subject to the pressures of central coordination of the integration of activities across borders and of the autonomy of the subsidiaries to respond to local demands It goes on to show how senior managers can analyze and weigh the impact of essential factors ranging from host and home government intervention labor unions customer needs technological demands cost reduction access to raw materials and energy and distribution It examines the differing options of firms whose strategic intent is global dominance and those defending domestic markets And its myriad of reallife examples includes a fascinating look at the strategy of the Japanese manufacturer Komatsu called MaruC encircle Caterpillar that allowed it to challenge Caterpillars leadership position in the earthmoving business and a penetrating analysis of how Americas RCA was blindsided by
the aggressive offensive of Japans TV industry More than an innovative framework to interpret opportunities and build on them Prahalad and Dozs comprehensive approach considers actual tactics such as exchanging hostages for winning the market share battle internationally Throughout The Multinational Mission focuses on internal corporate structure
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